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Getting the Best from Google Analytics (Newmarket)

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Lanwades Hall

Lanwades Business Park

Newmarket

CB8 7UA

United Kingdom

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Grow and expand your internet business with this essential half-day course on Google Analytics. If you're not using it, you should be as there is no tool more powerful for analysing and monitoring traffic on your website!

Why Attend?

Google Analytics shows who is visiting your website, what they are looking for and how they are getting to your site. This means that you can see clearly who to target, whether your efforts are paying off, which web browsers are being used and which keywords are used, which is essential for SEO.

The Department for International Trade has teamed up with Lynsey Sweales from Social B for a 3 hour session designed for anyone new to, or rusty on Google Analytics. A maximum of 12 places ensures a supportive and practical session.

If you are unsure how to increase sales/enquiries on your website or want to start using your website to generate business for the first time, this workshop will be hugely useful.

You will most likely have a website in place and be using channels like social media and email marketing to generate business, but do you know what is working and what isn’t? Lynsey’s hands on workshop will share with you the essential tools and how to use these to make informed decisions about improving your digital marketing efforts.

What will you learn?

Google Analytics – how to make the most of the information for your business.

Google webmaster Tools – how this free tool can provide you with information to make informed decisions.

Other useful tools to making strategic decisions for improving the ROI on your website.

To attend this workshop you will need:-

- To bring a fully charged laptop.

- Google Analytics log in details for your website. If it’s not installed you can follow these instructions - Google Analytics Support

For more information contact the DIT East of England Customer Service Team on: +44 (0) 1707 398 398 or email eastinfo@mobile.trade.gov.uk

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Date and Time

Location

Lanwades Hall

Lanwades Business Park

Newmarket

CB8 7UA

United Kingdom

View Map

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