Getting the Big Idea: One-day workshop with Patrick Collister
Event Information
Event description
Description
Course Overview:
Hosted by Patrick Collister, Creative Director for over 30 years, Getting the Big Idea is a 1-day ‘how-to’ workshop for Creatives, Planners and Account Managers, designed to provide the necessary tools to generate ideas.
What it is NOT is a session involving finger-paints, plasticine and connecting with the inner self. It will, however, provide the answers and help that agency teams need to understand exactly what it is they’re doing and how to do it faster, with more confidence and with greater expectation of success.
Structure:
The day will be divided into three key parts:
- Understanding creativity
- Semiotics – and different kinds of idea
- Inspiration – how to get ideas, quickly
In addition, the workshop provides practical tools to help attendees generate strategies, creative platforms and creative ideas faster.
The workshop is designed to be interactive with a mixture of individual and teamwork where attendees work together on a ‘live’ brief. As well as being stimulating, the session is intended to be energetic and fun so attendees will leave feeling confident and rebooted.
Who’s it for?
For creative people, it is a way of getting to ideas quickly. For planners and account managers it is a way of testing their briefs and involving clients early to make a sale.
Attendees will acquire real tools of real use which you can use the very next day to improve the creative brief, develop brand positioning ideas and generate creative ideas that will cut-through.
“A unique viewpoint derived from his years spent in both advertising and direct marketing; every person I have sent on his courses has emerged from the experience marvelously rebooted and re-energised.”
Rory Sutherland, Vice Chairman, Ogilvy Group UK and President IPA
Price:
Tickets are £245 (+VAT & Eventbrite fee) for Bristol Media members and £345 (+VAT & Eventbrite fee) for non-members. Lunch and refreshments are provided.
Patrick will be joining Bristol Media for a lunchtime keynote on Tuesday 17th September, find out more.
Visit the Bristol Media eventbrite page for our other events.
