Getting the Message: Marketing Contemporary Visual Arts
Tuesday, 10 September 2013 from 13:30 to 17:30 (BST)
San Francisco, California
London, United Kingdom
LOOKING FOR INSPIRATION AND IDEAS TO TAKE YOUR
CREATIVE / CULTURAL BUSINESS TO THE NEXT LEVEL?
Yorkshire and Humber Contemporary Visual Arts Network (YVAN) is running a free professional development seminar – Getting the Message: Marketing Contemporary Visual Arts – for anyone in the region working in the contemporary visual arts and design sector, 1.30-5.30pm, Tuesday 10 September in central Leeds.
This free seminar forms part of YVAN’s Cultural Entrepreneur Programme (CEP) that is supporting six cultural entrepreneurs working in the contemporary visual arts and design sector. But we’ve decided to open the session up to anyone from across Yorkshire and Humber region who may want to come along.
Who is speaking?
The sessions will focus on marketing, social media communications and branding, including how to promote work online, on site and through events and third parties.
Katie Moffat is an independent consultant working in the communications and digital industries, working with businesses, charities and arts organisations. Katie will discuss social and online PR communications, drawing on experience with clients as diverse as CreativeTourist.com, the Arts Marketing Association, the British Council and Berghaus.
Leading visual arts PR professional Catharine Braithwaite will share her extensive knowledge of working as an arts publicist and how to work with the media to reach your audiences effectively. Catharine has high-level experience with clients including Liverpool Capital of Culture, Tate Liverpool, Cornerhouse Manchester, Channel 4, Art Sheffield, Project Base Cornwall, Compton Verney, and Liverpool Biennial.
Andrew Palmer and Helen Palmer (Palmer Squared), will provide insight into branding, and how even a one-person business can benefit from understanding and applying branding techniques. Palmer Squared has managed and developed cultural brands including national museums, CreativeTourist.com, British Ceramics Biennial, The Lowry, The Audience Agency and Manchester International Festival.
As CEP 2013 project managers Andrew Palmer and Helen Palmer will also give an overview of the initiative.
Who is it for?
This event will be of genuine interest for any independent people who want to see how some cultural and creative entrepreneurs can and do grow their enterprises. The event also includes a social session for further networking and conversation at a local bar – a chance to perhaps find out more about CEP and how a future programme might help you.
An East Street Arts Empty Space
67 Albion Street
Leeds, LS1 5AA
Places are limited, so please book early to avoid disappointment, and also to let us know how many seats to put out! For more information, visit cvan.org.uk/yorkshire, or the CEP blog at yorksculturalentrepreneurprog.tumblr.com.
If you have any queries, do please email Jennifer Dean on firstname.lastname@example.org
Many thanks to the West Yorkshire Theatre Network and East Street Arts (http://eaststreetarts.org.uk) for providing the venue and Arts Council England for funding the project.
When & Where
The Yorkshire & Humber Cultural Entrepreneur Programme