Dec

Getting the most out of Google Analytics, Ad Words and Google Ad Grants

by Be Good Be Social

Event Information

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Date and Time

Tue, 13 December 2016

09:30 – 16:30 GMT

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Location

Health and Social Care Alliance Scotland (the ALLIANCE)

Venlaw Building

349 Bath Street

Glasgow

G2 4AA

United Kingdom

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Event description

Description

Be Good Be Social

In this full-day hands on workshop we'll cover the fundamentals of Google Analytics. We'll cover the basics and move on to advanced topics such as goals and funnels. We will also explore how Google Analytics fits within the rest of your online marketing activities. We'll also look at how your organisation could benefit from a Google Ad Grant for Adwords and how Adwords work in general.

To benefit most from this workshop it is worth bringing along your own Google Analytics login credentials so that we can look at your organisations data. If you dont have these you can use our sample data-set. You'll also have the opportunity to compare and contrast your data with other delegates attending the workshop.

Google Analytics is a free to use tool that allows you to turn insights into action. Get stronger results across all your websites, apps and offline channels.

We'll also explore Google Grants available to Scottish charities - giving eligible organisations $120,000 of AdWords credits. We'll look at how you can utilise AdWords to reach the right people, helping you achieve your fundraising, marketing and service delivery goals.

In this workshop we'll cover:

1. The Google Analytics terms of reference.

2. Insights behind the data

3. How the data relates to user behaviour

4. How to apply for a Google Ad Grant - giving your charity a $120k per annum equivalent ad budget

5. How to best use the grant

6. How you can use Adwords without breaking the bank

7. Determining keywords

Please bring a laptop (preferred) or other wi-fi enabled device to take part in the hands-on sessions. If you cannot access one please let us know in advance and we will allocate you a device (we have limited numbers).

This full-day course is aimed at those new to online comms and those who want to take their social media presence to the next level. As with all of our workshops these sessions are aimed at charity, community group, social enterprise, housing association and public sector staff and volunteers.

Lunch and refreshments throughout the day are included in the £99 ticket price.

To pay offline using cheque or invoice simply select your payment method at checkout OR email carrie@thirdsectorlab.co.uk and we will quickly book a place on your behalf.

For every ticket sold we will make a donation to Glasgow NE Foodbank. The donation will enable them to feed a single parent and three children.

About the trainer

Conrad

Conrad Rossouw is currently the Digital Manager for Shelter Scotland. Conrad manages a five person digital team, developing and implementing the charity's digital strategy and managing their social media channels. Conrad has over ten years experienced in managing and ensuring the successful delivery of complex digital projects. His Google Analytics workshops have had particularly good feedback amongst Scottish charity professionals.

FAQs

What are my transport options getting to the event?

Getting to the ALLIANCE Hub

By Car
From the East: Exit the M8 at Junction 18. After 100 metres turn left at the traffic lights onto Sauchiehall Street. After 200 metres take the first road on the right onto Elmbank Street. At the traffic lights turn right onto Bath Street. After 100 metres you will see our offices on the left hand side.

From the West: Exit the M8 at Junction 18. Follow the slip road for 400 metres. At traffic lights turn left onto St George’s Road. After 400 metres turn left at the traffic lights and follow the road round onto Sauchiehall Street. After 200 metres take the first road on the right onto Elmbank Street. At the traffic lights turn right onto Bath Street. After 100 metres you will our offices on the left hand side.

Parking
There are usually spaces on Bath Street, on the opposite side of the road from the Venlaw Building. If you have a blue disabled badge you can park there free of charge. There is also a Glasgow City Council run car park on Elmbank Crescent. This has 460 car parking spaces, lifts and blue badge spaces (although payment is required). The rate is for the first three hours 20p/per 10 minutes and thereafter 60p/per 15 minutes (this is subject to change).

Please note, there is no parking on Bath Street outside the Venlaw Building. Any vehicles parked here regardless of blue badge status will risk being given a parking ticket.

By Train
The nearest station is Charing Cross, which is less than a minute’s walk from the office. Low level trains run from Glasgow Queen Street to Charing Cross. Charing Cross railway station has ramped access which leads to the the ALLIANCE’ office.

By Bus
The following bus routes stop very close to the Venlaw Building on Bath Street: 3, 42, 42A, 4, 4A and the 2 travels along St Vincent Street and West George Street (depending on one way system).

By Bike
There is a bike rack available outside of the Venlaw Building on Bath Street and across the road from the Venlaw Building. The Venlaw Building management request that cyclists use these bike racks rather than the railings surrounding the property.

Accessibility
The ALLIANCE office is equipped with a wheelchair platform that operates between the main entrance and the ALLIANCE offices.

Do I have to bring my printed ticket to the event?

No. If you've booked in advance, simply turn up.

Is my registration/ticket transferrable?

Yes - if you cannot make it you may transfer the ticket to another colleague within your organisation.

What is the refund policy?

We must be notified of any cancellations at least 14 days prior to the event date.

Where can I contact the organiser with any questions?

You can email carrie@thirdsectorlab.co.uk or use the 'contact the organiser' option on this page.

Can I pay offline?

To pay offline using cheque or invoice simply select your payment method at checkout OR email carrie@thirdsectorlab.co.uk and we will quickly book a place on your behalf.

What other digital media workshops do you have available?

Social Media Essentials for charities and social enterprises | 14 April 2016 9.30am-4.30pm | Glasgow | £99

Using Case Studies: telling stories and demonstrating impact | 12 May 9.30am-4.30pm | Glasgow | £99

Writing for the Web: How to create compelling copy and attract audiences | 2 June 9.30am-4.30pm | Glasgow £99

Getting to most out of Google Analytics, Adwords and Google Grants | 21 June 9.30am-4.30pm | Glasgow | £99

Email Marketing: Take your newsletters and campaigns to the next level | 17 August 9.30am-12.30pm | Glasgow | £75

Social Reporting: Bringing your events to life with audio and visual | 25 August 9.30am-4.30pm | Glasgow | £99

SEO: Search Engine Optimisation made simple | 8 September 9.30am-12.30pm | Glasgow | £75

Hootsuite Hero: Manage and measure all your social media channels | 22 September 9.30-12.30 | Glasgow | £75

Social Media Essentials for charities and social enterprises | 6 October 2016 9.30am-4.30pm | Glasgow | £99

Writing for the Web: How to create compelling copy and attract audiences | 7 October 9.30am-4.30pm | Glasgow £99

Email Marketing: Take your newsletters and campaigns to the next level | 3 November 9.30am-12.30pm | Glasgow | £75

Social Reporting: Bringing your events to life with audio and visual | 17 November 9.30am-4.30pm | Glasgow | £99

Using Case Studies: telling stories and demonstrating impact | 8 December 9.30am-4.30pm | Glasgow | £99

Getting to most out of Google Analytics, Adwords and Google Grants | 13 December 9.30am-4.30pm | Glasgow | £99