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Getting the most out of your email marketing

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Makespace Oxford

1 Aristotle Lane

Oxford

OX2 6TP

United Kingdom

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Event description
See what it takes to craft emails people want to read and respond to, with Red Star digital marketing agency’s Director, Red Barrington.

About this event

This month’s speaker is Red Barrington, Director of Red Star digital marketing agency and course manager at the Oxford College of Marketing. She lives in south Oxfordshire, enjoys boxing (don't get on her bad side), and is an enthusiastic frequenter of gin distilleries.

She'll be helping us think more strategically about email marketing, starting with making sure we're clear on why we're emailing people at all and knowing exactly what we want from them. Then we'll be digging down into what makes a compelling email, from subject lines and content ideas to strong calls-to-action. Plus we'll have a look at the practicalities like managing and segmenting your email lists and responding to the data to keep learning from and improving your email communications over time.

How our gatherings tend to go

6pm: Doors open for (free) drinks, marketing chit-chat, and - let's face it - probably at least some small talk about the weather

6.30-7.15pm: A brilliant marketing talk from a knowledgeable and interesting human

7.15-7.30pm: It’s GUS time (that’s Genuinely Useful Shit)

7.30-8pm: More (still free) drinks and fun chat (hopefully about more interesting stuff than the weather by this point)

Hosted by local brand voice crafter Bethany Joy, in partnership with wonderfully-lovely HR and talent specialists Pink Giraffe and the fantastic Oxford College of Marketing.

*Tickets are free (the best flavour) but it's still super helpful if you book one, so we've got a rough idea of who's coming on the night. Hope to see you there :)

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Date and time

Location

Makespace Oxford

1 Aristotle Lane

Oxford

OX2 6TP

United Kingdom

View Map

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Organiser Marketing Camp

Organiser of Getting the most out of your email marketing

We're an Oxford-based community of marketing people who like to chat and share ideas, gripes, and experiences over a beer (or a cocktail in a can if we're feeling fancy).

Our monthly meet-ups are chock-full of practical content that will make your job feel less overwhelming and help your marketing efforts actually pay off (plus they're blissfully free of wanky business jargon and earnest networkyness. Bonus.)

Stay hot on the trail of our upcoming gatherings by heading to marketingcamp.uk

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