Facebook Marketing

Facebook has been at the heart of our social media landscape for more than a decade and while audiences have grown and changed in that time, Facebook remains a key place for businesses to engage directly with their customers.

Given how limited organic reach now is for all organisations on Facebook, it is more important than ever that you know how to target well and how to really take advantage of Facebook’s own powerful marketing tools. Having a Facebook budget is vital to success but that doesn’t have to mean spending thousands. We will help you to ensure you are getting maximum value from every penny spent on Facebook. Most importantly, this course will ensure that you are absolutely putting your company’s resources to the best use when it comes to your social media, and particularly Facebook, activity.

Our co founder Jennifer Begg has been working in media and communications for 11 years. From the commercial team at Guardian News & Media to developing educational curriculum and delivering large scale, national social media campaigns; she has combined practical experience with training delivery. Jennifer develops all of our course content alongside our experienced trainers and consultants. It is vitally important to Jennifer and TwoBees that all our content is not only of the highest quality but is structured in a way that facilitates and encourages learning. We don’t just want to see you on our courses, we want to see you put your learning into practice and watch you succeed!

Course Outcomes

Upon completion of this course you will have total confidence in your organic post strategy as well as a firm grasp of the requirements for ‘paid for’ activity. You will fully understand the advertising dashboards both as a tool for paid reach and as a robust data source for audience insights.

Detailed Breakdown

Bedding down your digital strategy and where Facebook fits into that landscape.

• The Cube Method© and how to clarify your goals and outcomes

• Understanding your organisation’s needs in terms of social media policies and guidelines and the part Facebook activity plays in this

• Evaluating your current position and where you want to get to

Under the hood: Understanding the various dashboards and analytics tools available to a page administrator

• Audience Insights

• Facebook Page Insights

• Adverts Manager

Facebook Content Strategy: Using the morning’s insights to establish good content practices for your audience

• Examples of brand updates; the good, the bad and the ugly

• Video vs Graphics

• Community crisis management

• Facebook Groups; how to use them and when they are useful

Measuring success and tying your Facebook activity back into your wider digital media strategy

• Power Editor

• Google Analytics

• Benchmarking and evaluating success markers

TwoBees After Care

Attending one of our courses means that you are now part of our Team TwoBees Learning Hive. You have full access to our private Facebook Group where you can ask questions and get timely updates of changes and useful resources from both our community members and consultants.

Every delegate also has the opportunity to book in a 30 minute follow up Skype call with their trainer (up to 6 months after their initial course date). This gives you the opportunity to thoroughly review your learning and put it into practice before checking in with our experienced practitioners.