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Getting to Grips with... GDPR for Digital Marketers

Mezzo Labs

Thursday, 6 July 2017 from 08:00 to 10:00 (BST)

Getting to Grips with... GDPR for Digital Marketers
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Event Details

Mezzo Labs' next event for digital marketers will be on GDPR, the new EU data protection regulation. 

 

It sounds like an IT or legal issue but this new law could change the way you do marketing forever. To give you some idea, rather than face crippling fines, some of America’s biggest martech companies have threatened to pull out of Europe altogether!

 

In two hours, we’ll give you what you need to know. What marketing will you have to stop? What do you need to do to be ready?

 

You can attend either the evening briefing or the breakfast briefing – the content and speakers are the same for both.

 

If you think you'd find it useful, we'd love to see you there.


 



 


GDPR: The Letter of the Law

Raoul Lumb, Data Protection Lawyer, Simons Muirhead & Burton 

 

Raoul LumbRaoul is a specialist technology lawyer and guest speaker on BBC Breakfast.

 

What is GDPR telling us to do? What digital marketing activities will it impact? And exactly what changes will we have to make by May next year?




The Martech Industry and Your Data

Lindsay Mcewan, General Manager EMEA at Tealium 

 

Lindsay McEwan

Lindsay’s a veteran of the martech sector, having senior roles at Oracle, Adobe and now Tealium.

 

With massive fines coming to any vendor in the data supply chain, how will GDPR affect marketing technology?

 

How will Google, Facebook and the ad networks meet the challenges of a European law? 




350 days to Armageddon

Adrian Kingwell, Managing Director, Mezzo Labs

 

Adrian KingwellLess than a year to go, and there’s much talk about GDPR in Legal... but little understanding in Digital.

 

So what does it mean for us?

 

Do we stop everything in fear of a business-crippling fine? Or is this finally an opportunity to clean up and do things better?




  

Ask the Experts

Panel session

 

 People raising hands at Q&A panel sessionOur speakers will join us on stage. This is your chance to ask your burning questions and get some answers.

 

 

 



 

 

Who is it for? 

This session would be suitable for anyone in digital who wants a marketing-centric overview of the new legislation and its impact on them. 

Do you have questions about Getting to Grips with... GDPR for Digital Marketers? Contact Mezzo Labs
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When & Where


The Goldsmiths Centre
42 Britton Street
EC1M 5AD London
United Kingdom

Thursday, 6 July 2017 from 08:00 to 10:00 (BST)


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Organiser

Mezzo Labs

Mezzo Labs is the UK's largest independent digital analytics agency, specialising in Adobe Analytics, Webtrends Infinity and Google Analytics.

It provides tech support, insight and optimisation services to companies across many different sectors and geographies from the world's largest banks to small start-ups.

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Getting to Grips with... GDPR for Digital Marketers
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