Getting to know your revenue streams: Who are your customers?

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Designed to help you understand the importance of customer profiling and develop greater insight into revenue streams.

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Getting to know your revenue streams: Who are your customers really?

A tourism and hospitality masterclass

Having a thorough and well thought through business plan is an essential part of running and managing any business and knowing who your customers really are should be non-negotiable.

This masterclass will focus on revenue planning through your different customers and how having a robust plan can ensure your business is operating at its most competitive.

Discover how best to target new customers to support your business recovery plans and see how new target markets might be the best route forward.

This 45-minute masterclass is specifically designed to help you understand the importance of customer profiling to support your revenue streams.

Agenda

11:55 - 12:00 Logging on

12:00 - 12:05 Welcome

Alexander Rushton, Hospitality Programme Lead, Be the Business

12:05 - 12:20 Customers: who are they really?

Jon Yantin, Hospitality Strategist, Stake Concepts

12:20 - 12:25 Customers profiling: do you know all yours?

Jon Yantin, Hospitality Strategist, Stake Concepts

12:25 - 12:30 Mapping your customer revenue

Jon Yantin, Hospitality Strategist, Stake Concepts

12:30 - 12:45 Case study: New customers, new revenue streams

Iain White-Duncan, One Drake Road, Devon

12:45 Close

What will be discussed?

  1. Learning about your customers
  2. Creating customer profiles
  3. Understanding target markets
  4. Managing revenue streams
  5. Targeting new customers for business recovery

What will you learn?

  1. What is customer profiling
  2. How to get a better understanding of your target markets
  3. How profiling gives greater insight into revenue streams
  4. What goes into a customer profile
  5. How one business is targeting new customers post-lockdown

What will you gain?

  1. Understanding of big business strategies that can be applied as small business tactics
  2. Increased confidence to become a more effective leader
  3. Support in overcoming business challenges
  4. The stories of business leaders like you
  5. Becoming part of a national movement to support business recovery

Who should attend?

Tourism and hospitality business owners, leaders, MDs, GMs and senior managers motivated to improve business performance and rebuild their businesses and our local economies.

Speakers

Alexander Rushton, Hospitality Programme Lead, Be the Business

Alex Rushton leads the Be the Business Collaborative Networks for Hospitality & Tourism programme. Alex spent his early career in project management before moving into the events industry where he designed and delivered a wide range of training and conference events before moving to direct large-scale international congresses and trade shows. He is now working nationwide to support the tourism and hospitality sectors as part of the Be the Business national movement.

Jon Yantin, Stake Concepts

Jon is a senior hospitality professional with over 25 years’ experience across hotels, restaurants, bars, clubs and casinos. Having worked in corporate, entrepreneurial and NASDAQ listed organisations, Jon brings a wealth of sector experience, specialising in business planning, fundraising, site selection, conceptualisation, licensing, operations, development and launch alongside strong commercial acumen and in-depth operational understanding. Today Jon operates Stake Concepts, a boutique advisory firm and is currently advising a range of hotel developers and operators across the UK and Europe.

What is the Tourism and Hospitality Masterclass Series?

A series of 8 online masterclasses that will discuss the big business strategies that can be applied as small business tactics. Sessions will support you in continuing your business recovery and feature the stories of business leaders like you.

Getting to know your revenue streams: who are your customers really? (17 November 2020)

Designed to help you understand the importance of customer profiling and develop greater insight into revenue streams.

My business. My people. My responsibility. (19 November 2020)

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It's not you, it's me: understanding personality types and the rise of Gen Z (24 November 2020)

Access insight on how to get the best out of your staff, understand who Generation Zs are and learn what really motivates them. Find out more.

Market mapping and competitive collaboration: rebuilding our economy together (26 November 2020)

Learn how to use market mapping to plot market position, see who your competitors/complementors are and analyse collaboration opportunities. Find out more.

Contact

Event enquiries: hospitality@bethebusiness.com.

To find out more about Be the Business’ tourism and hospitality work, please contact Alexander Rushton, Hospitality Programme Lead via: alexander.rushton@bethebusiness.com.

For more information about Be the Business, please visit bethebusiness.com.

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