Getting your B2B business to the top of Google London seminar February 2017
Getting to the top of Google - SEO seminar in London for professional, consultancy and B2B technology firms
Overview of our "Getting to the top of Google" seminar
Got a problem or need a supplier? The first thing most people do now is look on Google.
And if you business does not appear prominently on search engines when business owers and executives are looking, you are missing out in one of the largest markets for your service - people searching online. Don't believe us, click here to see the number of monthly searches relevant to your firm!
"Search engine optimisation" (SEO for short) is the jargon for making sure webpages appearing at the top of Google when people search. The good news is that for most consultancy and professional firms, you don't have to spend lots of money, nor do you need to apply lots of secret techniques known only to specialists.
In fact a quick search using common B2B terms such as "London accountancy firm" or "employment law specialists" will reveal that for specific searches, Google is not dominated by large firms. For many firms, top places can be achieved through applying straightforward rules and other techniques systematically to your practice's webpages.
Our half-day course is here to help you ensure your practice is featuring prominently on Google. After all, a day or two invested in getting to the top of Google will ensure a flow of suitable leads over many, many months (perhaps almost indefinitely).
The good news is that while you can do these changes yourself (if you know a few basics about webpages) the rules are also straightforward that the seminar is suitable for IT-phobes too (allowing you to brief your website manager without having to worry about the IT details!).
The seminar is limited to five attendees maximum to ensure you get the maximum support and benefit. Benefits include:
- Everything will be particularly tailored to the requirements of attendees (no more than 5!)
- If you have questions after the event or are unsure what to do, give us a call or drop an email and we can provide help (or if it is a big problem, we'll book a time for you to visit us and we will try to help)
- The presentation from someone who has been doing it for 10 years as head of a PR agency ( so there won't be lots of jargon and geeky stuff!) - it will all be about practical steps that busy people can undertake to get more sales quickly.
SEO seminar - who should attend?
Anyone responsible for marketing and sales in professional and consultancy firms, as well as business technology firms, including: marketing partners; marketing managers; and anyone involved in maintaining web pages (who does not have strong SEO knowledge), where:
The practice is not appearing prominently on Google for key searches! (Not sure where your firm appears? Click here to find out more!)
Your website does not generate a regular flow of suitable leads.
Anyone paying a lot to external SEO specialists and who would rather do it themself.
What attendees of the SEO seminar will learn:
Everything needed to get their practice quickly to the top of Google - and the will leave with a plan that will allow them to do it immediately on their return to the office.
Creating a "key word strategy" so you can target the prospects you want (during the session we will help you will identify your 10 most important search phrases where you want to come top of Google)
The technical stuff - simplified! Given your keywords, what you need on your webpage (and where you need it) so Google loves your pages and wants to list them prominently
Measuring for success -- the management information you should monitor to ensure that your strategy is on course and your tactics are working.
Turning traffic into leads. It is not enough to get people onto your website - you must make them want to contact you. We'll be showing you how to make your web pages really effective as lead generators.
We will also be covering GoogleAds. Successful strategies for getting to the top of Google include judicious use of GoogleAds which, in our experience, are often the very best way of creating suitable leads quickly on a minimal budget.
What you will leave with:
A clear idea of everything that needs to be undertaken to ensure your webpages work hard, day in and day out, to generate a regular flow of relevant leads.
During the seminar you will create a strategy to ensure that you're clear on your prospects and what to you need to do to get on the top of Google when these people are searching for your services
The activity that will be needed when you return to the office to quickly apply the recommendations and techniques to your website to ensure it is generating regular leads within days of attending the seminar.
Everything you need to ensure that Google AdWords are are working successfully for you, generating regular leads at minimum cost
What results will you get?
The course will be presented by Tim Prizeman of Kelso Consulting and is based on his personal experience of search engine optimisation on the Kelso Consulting website over the past 10+ years.
At Kelso we have around 250 target key phrases and currently come in the top 3 of Google search for half of them (and in the top 10 for about 60%). This generates several enquiries from very relevant prospects per month (and over half of our current retained clients first found us from a Google search).
Similar results or better have been achieved by our clients who have improved the optimisation of their webpages.
Within 3 months of implementing the plans and actions you develop at this 5-person workshop, you too will have many of your webpages appearing on the first page of Google and substantial increase in the number of relevant enquires.
Where can I contact the organiser with any questions?
Please call us on 020 7242 2286.
Is my registration/ticket transferrable?
Yes - if you cannot attend a colleague can come in your place.
What is the refund policy?
Because of the small number of people at each event (5 people) if you cannot attend we will attempt to fill the place with someone on the reserve list. If successful, we will provide you with a refund (minus £75 to cover Eventbrite fees and other banking and administration costs). If we are unable to find a replacement from the reserve list, you will need to attend or find a substitute.