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Getting your B2B business to the top of Google Webinar - February 2017
Fri 17 February 2017, 12:30 – 13:30 GMT
Getting to the top of Google
Webinar on Friday 17th February 2017 from 12.30pm-1:30pm
"Getting to the top of Google" - webinar overview
Google is not just people looking for holidays and plumbers.... it is widely used by businesses looking for high-value suppliers and solutions for complex management challenges.
If your business does not appear prominently on search engines when business owners and executives are looking, you are missing out in one of the largest markets for your service - people searching online.
"Search engine optimisation" (SEO for short) is the jargon for making sure webpages appear at the top of Google when people search. The good news is that for most business-to-business firms don't have to spend lots of money nor apply complex secret techy techniques.
In fact, topping Google can be achieved primarily through applying straightforward rules to the text and other elements on your own webpages.
Our webinar is here to help you ensure your practice gets great leads through being at the top of Google. After all, a day or two invested in getting to the top of Google will ensure a flow of suitable leads over many, many months (perhaps almost indefinitely).
The SEO webinar is particularly for:
Partners and sales heads who want to ensure their website is working much more effectively (but who ultimately will brief their website manager).
Marketing team members with basic website knowledge who want to maximise their firm's rankings and traffic when potential clients search.
Anyone responsible for marketing and sales in professional, consultancy and business technology firms, including: partners with marketing responsibilities; marketing managers; and anyone involved in maintaining web pages (who does not have strong SEO knowledge).
Attendees of this SEO webinar will learn:
Everything needed to get their firm or practice quickly to the top of Google, including:
Creating a "key word strategy" so you can target the prospects you want and the search phrases they are likely to use
The technical stuff - simplified! Given your keywords, what you need on your webpage (and where you need it) so Google loves your pages and wants to list them prominently
Measuring for success -- the management information you should monitor to ensure that your strategy is on course and your tactics are working.
Turning traffic into leads. It is not enough to get people onto your website - you must make them want to contact you. We'll be showing you how to make your web pages really effective as lead generators.
Successful strategies for getting to the top of Google include judicious use of GoogleAds which, in our experience, are often the very best way of creating suitable leads quickly on a minimal budget.
Specific areas covered include:
Getting to the top of Google - what is important on your webpages and how to fix them
Creating a keyword strategy and metrics (so you know where you are ranking, what is working and what needs attention)
10 quick fixes that will have a dramatic impact on your search engine rankings
How to create webpages that generate enquiries, not just traffic (and how to apply this to your business)
Who is leading this SEO webinar
The practical webinar will be presented by Tim Prizeman of Kelso Consulting and is based on his personal experience of personally successfully optimisating the Kelso Consulting website (and those of various clients) over the past 12+ years to successfully top Google and generate numerous enquiries and clients.
What results will you get?
Similar results or better have been achieved by our clients who have improved the optimisation of their webpages. At Kelso we have well over 200 target key phrases and currently come in the top 3 of Google search for over a third of them (and in the top 10 for well over half). This generates a good flow of enquiries from very relevant prospects per month (and over half of our current retained clients first found us from a Google search).
Many of the changes will create Google ranking benefits within days of being implemented.
Within a few weeks of implementing the plans and actions you develop at this weminar, you too will have numerous webpages appearing on the first page of Google and will have experienced a substantial increase in the number of relevant enquires through your website.
Where can I contact the organiser with any questions?
Please call us on 020 7242 2286.
Is my registration/ticket transferrable?
Yes - if you cannot attend a colleague can come in your place.