Getting Your Business Model Right – Training for Early-Stage Entrepreneurs

Are you launching a new business or revisiting your current business model?

This powerful and practical training module is designed to help early-stage entrepreneurs lay strong foundations, refine their offer, and gain clarity on how to build a business that truly works.

Whether you're just starting out or going back to the drawing board, this session will give you the tools, insights, and confidence to move forward with purpose.

✅ What You’ll Learn:

How to define your vision and mission to guide your growth.
How to conduct effective market analysis using frameworks like PESTLE and SWOT.
How to identify the real problem you solve – and why it matters.
How to create clear audience profiles and understand your ideal customer.
How to articulate your value proposition and stand out from the competition.
How to choose the right pricing model for your product or service.
How to test your profitability and make financially sound decisions.
Cost-effective market research techniques to validate your ideas.

💡 Who This Is For:

New founders and startups in the early development or testing phase.
Entrepreneurs pivoting or refining their business concept.
Anyone looking to build a business model that resonates with real customers and delivers results.

🎯 Outcomes:

You’ll walk away with a structured, actionable framework for building your business model, messaging that speaks to your target audience, and strategies to price your product or service sustainably – all backed by research and real-world examples.

Join us and get your business model right from the start.
Limited spots available – reserve yours now!

Tea, coffee and biscuits will be provided and you will have 45 minutes of free time at lunchtime.

We look forward to hosting you on the day.

Please Note: There is no parking at the venue, the nearest parking is Aldi carpark for up to 2 hours free, or paid for at the waterfront car park.

Funded by Staffordshire County Council.