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Getting your tech business in the national media - Seminar for Thames Valle...

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Kelso Consulting - PR agency

74 Bartholomew Street

Newbury

RG14 5DU

United Kingdom

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Getting your tech business in the national media

There is nothing that brings greater impact and credibility for a tech business, particularly a small or mid-sized one, than appearing in the quality business media - especially the national daily newspapers and trade publications read by their clients.

This 1-hour seminar is all about sharing how your tech business can apply the proven techniques to get high-impact national media coverage.

Many IT businesses miss out through mistaken beliefs including:

  • The media is only interested in big companies (not so - we'll be looking at several case studies of small and mid-sized firms getting lots of high impact coverage)

  • The media is only interested in London businesses (not so - the national media is certainly very London-centric, but it's not a problem!)

  • It is expensive (not if you do it the right way! We have several awards for "limited budget campaigns" that have generated huge coverage, lots of leads and a market leadership position for smaller businesses).

"Getting your tech business in the national media" – seminar overview

In this punchy 1-hour seminar at our Newbury office we will be covering:

  • What are the elements that every journalist looks for in a story when judging its "news value"? We'll be revealing them and highlighting how your business can turn this to its advantage to create stories that grab journalists' attention.

  • There are four simple tactics that particularly work for smaller and mid-sized tech businesses looking for national media coverage - we'll tell you them!

  • Thinking of issuing a press release? In many cases it's the last thing you should do if you want coverage in a national media. We'll tell you what to do instead

  • We'll be looking at case studies of SME tech business clients that gained strong and sustained national coverage - and what are their lessons you can apply.

This 1-hour Thursday Focus in Newbury is particularly for:

This seminar is particularly for CEOs and directors of SME tech businesses looking to achieve strong growth through using national media coverage to dramatically improve their business's reputation, credibility, lead generation and brand.

Other business benefits from attending include:

  • Our one hour Thursday Focus ensures a short and highly productive burst of practical tips relevant to SME businesses, especially professional services and business technology firms

  • There will be refreshments and the opportunity to network with other like-minded business owners

  • We hold our Thursday Focus sessions from 5pm-6pm in central Newbury on the first Thursday of each month.

Who is leading this Public Relations seminar for tech businesses...

The practical seminar will be presented by Tim Prizeman of Public Relations advisers Kelso Consulting and is based on his personal experience of successfully securing prominent national media coverage for dozens of SME businesses (and winning four national PR awards for such campaigns).

He is also the author of the book The Thought Leadership Manual.


  • FAQs

    Where can I contact the organiser with any questions?

    Please call us on 020 7242 2286.

    Is my registration/ticket transferrable?

    Yes - if you cannot attend a colleague can come in your place.

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Date and Time

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Kelso Consulting - PR agency

74 Bartholomew Street

Newbury

RG14 5DU

United Kingdom

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