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Gillian Tett and Tim Harford on Anthro-Vision

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Gillian Tett and Tim Harford in conversation for 5x15 online

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Gillian Tett is editor-at-large at the Financial Times and bestselling author of Fool’s Gold. Now she’s returning to her early training to explain how anthropology can help us understand the corporate world. Join Gillian in conversation with undercover economist Tim Harford, author of How To Make the World Add Up, as they discuss Anthro-Vision.

For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a new context – to illuminate the behaviour of businesses and consumers around the globe. In Anthro-Vision, Gillian Tett – who holds a PhD in anthropology from the University of Cambridge – reveals how anthropology can help make sense of how we buy, sell, work and live, and outlines how to identify the ‘webs of meaning’ that underpin consumers’ behaviour.

She explains how concealed systems of barter shape our relationship with Silicon Valley, reveals the subtle cultural shifts driving investment in new markets and green issues, and explores what anthropology can tell us about our own workplaces, too. The result is a revelatory way to make sense of human behaviour, in business and in life.

Gillian Tett is the chairman of the US editorial board and editor-at-large at the Financial Times. Perhaps best known for predicting the 2007–8 financial crisis, Tett’s bestselling book Fool’s Gold was one of the definitive books on the crash. Tett holds a PhD in social anthropology from the University of Cambridge, where she studied marriage rituals in Tajikistan. Her work for the FT has taken her around the world – from Brussels to Tokyo to Moscow to New York– and won her numerous awards, including Columnist, Journalist and Business Journalist of the Year prizes at the British Press Awards.

Tim Harford is an economist, journalist and broadcaster. He is author of How To Make the World Add Up, Messy, and the million-selling The Undercover Economist. Tim is a senior columnist at the Financial Times, and the presenter of BBC Radio’s “More or Less”, “How To Vaccinate The World”, and “Fifty Things That Made the Modern Economy”, as well as the podcast “Cautionary Tales”. Tim has spoken at TED, PopTech and the Sydney Opera House. He is an associate member of Nuffield College, Oxford and an honorary fellow of the Royal Statistical Society. Tim was made an OBE for services to improving economic understanding in the New Year honours of 2019.

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