£19.17 – £31.91

GLASGOW: It Takes a Tribe with Tough Mudder Founder Will Dean

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O2 ABC Glasgow

300 Sauchiehall Street

Glasgow

G2 3JA

United Kingdom

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All ticket holders will receive a rebate of the Standard Entry ticket off any 2018 Tough Mudder event or season pass


Penguin Live presents an exclusive conversation with the Founder and CEO of Tough Mudder on how he created this worldwide movement through a sense of tribe and community.

Will Dean is the unlikely Founder of Tough Mudder, the global phenomenon known as “probably the toughest event on the planet”, that today is a tribe of over three million Mudders.

In his new book It Takes A Tribe, Will sets out to share the amazing, irreverent, epic and insane true stories from the Mudder Nation tribe. Hear from Will as he takes attendees out of the mud, barbed wire, ice baths and electricity for a behind-the-scenes look at how the Tough Mudder tribe got started, speaks with infamous Mudders, heroes and legends and presents a preview of never-before-seen content from Tough Mudder. Ask Will all your burning questions about the book and how he got started, and find out what the evil geniuses at Tough Mudder are cooking up in its Obstacle Innovation Lab.

Attendees can expect a Mudder warm-up from Tough Mudder MCs, a meet-and-greet book signing with Will himself and plenty of other epic surprises (this isn’t your mum’s book launch). Hold onto your headbands (no, seriously bring your headbands and put them on). This is one Mudder event you don’t want to miss.

"Like any great startup story, Tough Mudder's story is full of twists and turns. But It Takes a Tribe is also a thoughtful argument about what really drives business" - Richard Reed, co-founder of Innocent Drinks

"Convincing people to spend hours running through the mud is no easy task. Building a business where millions of people pay money to do this would be ridiculous. But Will Dean has done it, and this gripping book reveals what it takes to stand by your values and create an organization that stands for those values" - Adam Grant, Wharton professor and bestselling author of Originals and co-author of Option B

(Tickets from only £17.50, plus receive a rebate of your Standard Entry ticket off any 2018 Tough Mudder event or season pass).

Ticket types:

£17.50*: Standard Entry

£29.50*: Standard Entry + ‘It Takes A Tribe’ book (RRP £14.99) & Limited Edition Tough Mudder gift
*Booking fees apply

Please note refunds will not be granted for this event once tickets have been purchased.

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Date and Time

Location

O2 ABC Glasgow

300 Sauchiehall Street

Glasgow

G2 3JA

United Kingdom

View Map

Refund Policy

No Refunds

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