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Glispa Presents: GDPR and the consumer choice conundrum, are you ready?

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Mobile World Congress

Fira de Barcelona

64 Avinguda Joan Carles I

08908 L'Hospitalet de Llobregat

Spain

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This session will explore creative and media opportunities for advertisers and publishers. With GDPR on the horizon, this will refocus advertisers on creating opt-in or permission-based digital experiences for consumers. Along with headlines around fake news, fraud and media consolidation, where are the new, untapped media distribution channels to reach consumers?

At the publishing level, Google and Apple have already moved to block irritating autoplay videos, so which ad formats and new content experiences should publishers be considering?


The Speaker - Jon Hook, Chief Commericial Officer of Glispa


Joining from AdColony where he was VP Brands and Agencies, Hook brings over a decade of brand and agency mobile experience to Glispa. His agency-side credentials include his role as Head of Mobile and Digital Investment at MediaCom. Here he was charged with running international digital and mobile investment, and leading mobile strategy and advertising for MediaCom Global and UK clients. After co-founding mobile premium ad network Odyssey Mobile, Hook took up the mantle of General Manager Advertising following its sale to Phunware in December 2014. He has also advised several mobile technology companies including Vyking.IO and Kaizen App, and sat on boards of industry bodies including the Mobile Marketing Association and BPA Worldwide, as well as the IAB UK’s Video Steering Committee.




To attend this event, you must have a pass to Mobile World Congress 2018. The talk will take place at the NEXTech Lab Stage. You can also meet the Glispa team at booth 8.1F70, the App Planet of MWC. Schedule meetigs with team members here.



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Date and Time

Location

Mobile World Congress

Fira de Barcelona

64 Avinguda Joan Carles I

08908 L'Hospitalet de Llobregat

Spain

View Map

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