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Global Fashion Power Hour: Routes to market - Agents and Distributors
Mon 22 May 2017, 13:00 – 14:00 BST
If you are a fashion label owner, manager or startup and want to achieve more sales and brand awareness internationally then the Global Fashion Power Hour is the place to be.
Do you hope to promote your fashion brand and sell your products internationally?
Is your current business network limiting you?
Struggling to find the right information and services to help you move into the global marketplace?
Maybe you don't think going global is for you? Fearful of the cost, not sure about the time investment required?
The Global Fashion Power hour gives you the information boost and connections that you need to speed up the global growth process for your fashion label and our next event is all about Routes to market - Agents and Distributors.
Forget Everything You Have Been Led To Believe About Agents And Distributors.… And Forget What Everyone Else Has Told You!
If you have a strong desire to overcome the fear and uncertainty of entering a new global market with your products and want to raise finance to support your business growth then keep reading...
This is your chance to join other smart fashion focused individuals at our Global Fashion Power Hour on Routes to market.
What to expect when you attend:
Our next event will be in May in the heart of the City of London
Date: Monday 22nd (1pm -2pm)
Location: The Anthologist (nearest station Bank)
Speaker: Ian West - Managing Director, One Marketing Ltd
Ian West first trained as a designer, working in publishing and advertising before moving into mainstream marketing. He developed a focus on international business and was a co-founder of MAPP, an international network of marketing services companies. With the advent of the internet he began working with major clients to use digital marketing to develop and build export business.
For over 10 years he has delivered workshops and programmes with UK Trade and Investment, helping small and medium businesses maximise opportunities in global trade. Sector experience ranges from fashion and the creative industries to technology, retail and FMCG.
Today, he specialises in providing consultancy and mentoring services for entrepreneurs who display the potential for success nationally and internationally.
Join us for our May Power Hour as Ian shares tips on Routes to Market - Agents and Distributors and learn more about how he can help you meet your international goals.
What you will learn:
Building your export business depends upon a number of key decisions. One of the most important is choosing your route to market - how are you going to do business in your chosen country.
Every market is different and you may choose different approaches for each.
Some approaches mean working with partners such as agents and distributors. We will look at these options and why you should or should not consider them. What are the advantages and disadvantages. What are the potential pitfalls and how you should approach the opportunities.
Ian West can help potential exporters succeed overseas.
● Choosing a market - where and why
● Strategic planning - proven structured approaches to exporting
● Brand readiness - get your brand prepared for new markets
● Market analysis and research
● Language and culture - understand the people
1.15 Guest Speaker - Ian West
1.45 Speed Networking
2.00 Thank You and Close
Global Fashion Power Hour is a series of networking events with special guest industry speakers to inform and inspire our brands on their journey to international success. Our Power Hour is for quality networking for fashion professionals that plan to work on the international stage and fashion brands that want to develop a global presence.
Top Tips for speed networking
- Please be punctual
- Bring your business cards
- Be prepared to talk about your business, have your elevator pitch ready
This is designed to be a fun and professional networking session for people that are ready to take their fashion business to the next level.