£250.14 – £312.84

Global Goals Storytelling Masterclass

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The Frontline Club

13 Norfolk Place

London

W2 1QJ

United Kingdom

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The Global Goals are Crucial to Your Business!

Do you know how to communicate the UN Sustainable Development Goals?

That’s one of the most important questions companies and agencies need to be asking and answering. And for one simple reason - the 17 Global Goals have been adopted by every government in the world and nearly every major company as a benchmark for success.

Acting on the goals will create trillions of dollars in new business revenue and provide thousands of new business opportunities for the worlds of marketing, advertising and communication. Yet companies will only be taken seriously if their Global Goals communication is both compelling and authentic. If not it will be seen and dismissed as greenwashing.

Inspire with Authentic Storytelling

This new Sustainly workshop provides a not-to-be-missed opportunity to understand the Global Goals, learn how major brands and companies are communicating their work and acquire the knowledge needed to be a global goals communication leader.

In this half-day workshop you’ll learn:

- What are the most relevant SDGs for different industry sectors and individual companies

- What companies are doing right now to meet the goals

- How brands and agencies are embracing storytelling and technology to inspire and communicate

- How you can develop a content plan that will deliver authentic and compelling storytelling about the goals.

Who Should Attend

This workshop has been specifically shaped for organisations and agencies with the following executive positions in mind:

- Marketing

- Corporate Communications

- PR

- Social media

- Internal Communication

- Sustainability and CSR

A Trainer with Experience and Expertise

The workshop is led by Matthew Yeomans who has 25 years experience as a journalist, consultant and content strategist specialising in social media, sustainability and business. Over the years he has advised many companies, brands and agencies including EY, HSBC, Nike, P&G, PwC and others.

His latest book Trust Incorporated, explores what business must do to win the respect in a social media age and focuses on the potential of the Global Goals.

As a writer Matthew has been published in a wide variety of publications including, Time, The New York Times, The Atlantic Monthly, National Geographic, The Guardian Sustainable Business and Wired. He lectures part-time on digital media management at Cardiff University.



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Location

The Frontline Club

13 Norfolk Place

London

W2 1QJ

United Kingdom

View Map

Refund Policy

No Refunds

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