Global Marketing

Event Information

Share this event

Date and Time





United Kingdom

View Map

Friends Who Are Going
Event description


Our lessons give you the opportunity to acquire and deepen your business, multimedia and marketing knowledge, while we have designed our lessons for you in a targeted and timely manner, especially as the Web 2.0 and special Social Media platforms have led to globalization and internationalization.

The seminar

In this seminar, the expert Naomi Mc Laughlan shows how you can utilize global marketing methods, which includes the introduction and definition of marketing in a global context, competitor evaluation, as well as the resource-based viewpoint of the firm (RBV).

The tips and tricks learned in this way help you to understand the variety of eleven different aspects you need to consider in the context of global marketing approaches.

Duration of the seminar

90 minutes

The seminar content

Topics include:

• Global Marketing defined

• Competitive Edge

• Resource-based viewpoint of the firm (RBV)

• The Marketing Mix

• The Marketing Communication Mix

• Market Segmentation

• Targeting

• Positioning

• Branding

• Research of the environment and situation

• Digital Marketing

• International Marketing activities / Glocalization

Target audience

The seminar is addressed to the following participants;

  • Founders / CEOs

  • B2B & B2C marketers

  • Solopreneurs, entrepreneurs and start-ups

  • Small and medium-sized enterprises

  • In-house marketing executives

  • Marketing & Sales Manager

  • Executives and communicators in corporate services companies

  • Communication companies / advertising agencies

  • Coaches for executives


Marketing knowledge is an advantage, but not necessary.


The seminar contents are presented, partly interactively worked out and deepened by means of practical exercises.

Our services - You will receive:

Training documents as a leaflet PDF (via email)

Your personal certificate of participation

Please note:

This FREE ticket is part of our Buy1Get1 Free promotion, so please purchase your ticket at, to validate this ticket. Both tickets must be presented at the seminar to access the event. Thank you!

Share with friends

Date and Time




United Kingdom

View Map

Save This Event

Event Saved