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GLOBAL TRUTHS AND REGIONAL RELEVANCE OF MOBILE MARKETING: INSIGHTS INTO THE CANADIAN MARKETPLACE

Mobile Marketing Association

GLOBAL TRUTHS AND REGIONAL RELEVANCE OF MOBILE...

Ticket Information

Type Quantity
Vancouver Workshop (Oct 24) Free  
Calgary Workshop (Oct 25) Free  
Montreal Workshop (Oct 26) Free  
Toronto Workshop (Oct 27) Free  

Share GLOBAL TRUTHS AND REGIONAL RELEVANCE OF MOBILE MARKETING: INSIGHTS INTO THE CANADIAN MARKETPLACE

Event Details

Mobile is a big deal, a really big deal.Today, Canada supports over 25.3 million mobile connections a number that is expected to reach 28 million by 2012 (IEMR 2011). In other words, 76~84% Canadians are or will be carrying with them a mobile device.In fact, in Canada like the rest of the world, consumers are integrating mobility into nearly every aspect of their lives, including personal communications, entertainment, media consumption, product and services search and commerce.Driving these trends includes advances and adoption of smartphones and tablets, broadband data services and the nearly infinite series of innovative, and not so innovative consumer experiences delivered through and with mobile messaging, voice, mobile internet ad application channels.

 

The Mobile Marketing Association (MMA) along with its Premium Sponsors, is taking the show on the road and offering a series of interactive workshops  - GLOBAL TRUTHS AND REGIONAL RELEVANCE OF MOBILE MARKETING: INSIGHTS INTO THE CANADIAN MARKETPLACE . 

Key Takeaways Include:

  • An understanding of mobile consumers and their universal behaviors and attitudes
  • A familiarity of the latest mobile capabilities, technologies, standards and guidelines and their
    potential for marketers
  • Actionable information on how to develop and execute a successful mobile marketing strategy
  • A clear roadmap for navigating the mobile marketing ecosystem, and a clear understanding of how to engage the players in the industry

 

VANCOUVERMonday, October 24th from 8:30am – 12:30pm PST (Registration: 8:00)
Location: Improv Centre -1502 Duranleau Street, Vancouver  – Granville Island

CALGARY – Tuesday, October 25th from 8:30am – 12:30pm MST (Registration: 8:00)
Location: Alberta Innovate Technology Centre - 3608 33rd Street NW, Calgary

MONTREAL – Wednesday, October 26th from 8:30am – 12:30pm EST (Registration: 8:00)
Location: Intercontinental Hotel - 360 St-Antoine Ouest - Maisonneuve Room, Montreal 

TORONTO – Thursday, October 27th from 8:00am – 12:00pm EST (Registration: 7:30)
Location: OCAD University Auditorium –  100 McCaul Street, Toronto, Ontario

 

PLATINUM SPONSORS

 

 

 AGENDA (varies by city – see below for more details)

PLEASE NOTE: the Toronto event starts 30 minutes earlier than the schedule below (registration at 7:30am, event from 8am – 12pm ET)

 

Global Truths and Regional Relevance of Mobile Marketing: Insights into the Canadian Marketplace

8:00 – 8:25

Registration

8:25 – 8:30

Opening Remarks

Vancouver/Calgary/Toronto MC: Michael Becker, Managing Director, North America, MMA

Montreal MC: Nic Gaudreau, VP of Marketing, Yellow Pages Group 

8:30 – 8:40

Setting the Stage: Global Truths & Trends in Mobile Marketing

All Locations: Michael Becker, Managing Director, North America, MMA 

8:40 – 9:00

MobileLens: Insights into the Canadian Marketplace & Canadian Mobile Consumer Behavior

Vancouver:
Michael Becker,
Managing Director, North America, MMA
Calgary:
Bryan Segal, Vice President, Sales, comScore
Montreal:
Bryan Segal,
Vice President, Sales, comScore
Toronto:
Bryan Segal, Vice President, Sales, comScore

9:00 – 9:25

How Canadian Brands & Retailers can Build Business and Engage the Mobile Consumer: Insights & Strategies

Vancouver:
Matt Kojalo, VP Global Advertising Solutions, Poynt
Calgary:
Cassy Weber,
SVP Monetization, Poynt
Montreal:
Matt Kojalo,
VP Global Advertising Solutions, Poynt
Toronto:
Cassy Weber,
SVP Monetization, Poynt

9:25 – 9:50

Coffee Break & Networking

9:50 – 10:10

Breaking New Ground: How To Engage the Carrier in Today’s Marketplace

All Locations:
Saigin Govender, Manager, Long-Term Strategy & Planning, Rogers
Rami Posner, Product Manager, Rogers

10:10 – 10:30

 

Ensuring Relevant Consumer Engagement in Canada & Beyond: A Look at Next Generation Mobile Services

Today, Canada supports over 25.3 million mobile connections; a number expected to grow to 28M by 2012. But, how do you effectively reach and engage with these subscribers? Join Neustar as they discuss the latest industry innovations in mobile cloud services. Learn how to tap into location, messaging, mobile information, QR codes, and more to drive relevant engagements – all while safeguarding the consumer experience. You can have peace of mind knowing that Neustar is fully managing your privacy requirements so you can stay focused on building smarter mobile solutions. Neustar Intelligent Cloud connects the mobile marketplace through one provider, one agreement, one connection.  

Vancouver: Lisa Peterson, Director, Mobile Partnerships & Marketing, Neustar
Calgary:
Lisa Peterson,
Director, Mobile Partnerships & Marketing, Neustar
Montreal:
Pete Langlois,
Director, Mobile Innovation & Strategy, Neustar
Toronto:
Pete Langlois,
Director, Mobile Innovation & Strategy, Neustar

 

10:30 – 11:30

Mobile In Action: Leading Canadian Marketplace Cases Studies

Moderator:
Michael Becker, Managing Director, North America, MMA

Vancouver:
    
1) Arbys Combos it’s Marketing for Franchisees
     Amielle Lake,
CEO, Tagga Media 
     2) A Sneak Peek on New Canadian Apps 
     Frank Franco,
Senior Account Director - Western Canada, 
     Mediative 
     3) Reaching the Right Audience Through Mobile Social Media
    
Dejan Mirkovic, VP of Corp Dev & Marketing, AirG
     4) Jaguar Case Study
     
Matt Kojalo, VP Global Advertising Solutions, Poynt 

Calgary:
      1) Jaguar Case Study
      Cassy Weber
, SVP Monetization, Poynt
      2) Mark’s Work Wearhouse
      Adam Goetz
, Digital Strategist, Suitcase Interactive
      3) Brookfield Homes
    
 Aaron Salus, Strut Creative
      4) A Sneak Peek on New Canadian Apps 
    
 Duke Mckenzie
, SVP of Sales, Mediative 

Montreal:
    1)
Atlantic Lottery:  How to Grow your Mobile Database 
      Through Event-Driven Engagement

      Meredith Kidney
, Mobile Gaming Specialist, Atlantic Lottery 
      Corporation
      2A Sneak Peek on New Canadian Apps 
      Yasha Sekhavat, Senior Product Director, Shopwise
      3)
Context Awareness Across All Channels, The Missing Piece
      Francis Beaulieu,
Directeur Sénior, Innovation & Stratégie,
     
freedomone mobile
      4) Jaguar Case Study
      Matt Kojalo, VP Global Advertising Solutions, Poynt
      5) LolePop Case Study 
      Martin Dufort, CEO & Founder, WhereCloud 

Toronto:
      1) A Sneak Peek on New Canadian Apps 
      Mohamed Kahlain, VP Products & Marketing, Mediative
      2)
 Atlantic Lottery:  How to Grow your Mobile Database 
      Through Event-Driven Engagement

      Meredith Kidney
, Mobile Gaming Specialist, Atlantic Lottery 
      Corporation
      3) Jaguar Case Study 
      Matthew Ames, Director of Performance Marketing,
      CX Interactive
    
Cassy Weber, SVP Monetization, Poynt 

      4) Arbys Combos it’s Marketing for Franchisees 
      Tagga Media 
      
5) Case Study 
     Kunal Gupta, Chief Executive Officer, Polar Mobile 

       

11:30 – 11:40

Coffee Break & Networking

11:40 – 12:25

Panel: Drivers to Stimulate the Canadian Marketplace with Mobile Marketing

Vancouver:
     Moderator:
    
Michael Becker, Managing Director, North America, MMA
 
     Panelists:
     Dejan Mirkovic, VP of Corp Dev & Marketing, AirG
     Amielle Lake, CEO & Co-Founder, Tagga Media
     Kay Gruenwoldt, Founder/Chief Squid,
     Walking Squid  Advisory

     TBA Panelist

Calgary:
     Moderator:
    
Michael Becker, Managing Director, North America, MMA
    
     Panelists:
     Margaret Glover-Campbell, SVP, Marketing & PR, Poynt
     Jim Carter, President, CMA Alberta
     TBA Panelist
     TBA Panelist

Montreal:
     Moderator:
    
Michael Becker, Managing Director, North America, MMA
    
     Panelists:
     Malik Yacoubi, Vice President, Mobile Marketing, Cossette
     Frederic Beauregard, Director of Sales, Eastern Canada,  
     Motricity 

    
TBA Panelist
     TBA Panelist

Toronto:
     Moderator:
    
Michael Becker, Managing Director, North America, MMA
    
     Panelists:
      Malik Yacoubi, Vice President, Mobile Marketing, Cossette
      
Matthew Ames, Director of Performance Marketing, 
      CX Interactive
      Gordon Edall, Manager, Mobile Media, The Globe and Mail
      TBA Panelist

12:25 – 12:30

Closing Remarks

Michael Becker, Managing Director, North America, MMA

 



















































































































ASSOCIATION & MEDIA PARTNERS

 

           

 

EXHIBITING SPONSORS


     

VENUE PARTNERS

VANCOUVER CALGARY   MONTREAL TORONTO

     

For more information contact the MMA at northamerica@mmaglobal.com

Have questions about GLOBAL TRUTHS AND REGIONAL RELEVANCE OF MOBILE MARKETING: INSIGHTS INTO THE CANADIAN MARKETPLACE ? Contact Mobile Marketing Association

Where


Multiple Locations



Organizer

Mobile Marketing Association

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensible part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

  Contact the Organizer

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