In considering some of the major global themes arising from research in business and management, there is seemingly a disconnect between issues "on the ground", corporate/organisational thinking and the academy. The seminar will consider some of these overarching issues and suggest that collectively we are missing a trick to enable greater reflexivity in professional heritage management, and an opportunity to move academic debates in the subject area beyond those typically characterised through values, identities and interpretation critique often focused on through a local lens.