£251.33 – £314.33

GM Chamber_Search Engine Marketing Course: PPC and SEO Training

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Date and Time

Location

Location

Greater Manchester Chamber of Commerce

Chamber Space

Elliot House, 151 Deansgate

Manchester

M3 3WD

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Member Price: £199 (+VAT + FEE)

Non-Member Price: £249 (+VAT + FEE)*

Lunch will be provided



Course Description

With the majority of product research starting with a search engine, this SEO and PPC Course will provide you with an understanding of search engine marketing and techniques which are now critical for marketers.

It is a one day, beginner to intermediate course which is especially designed by Chamber Train to help you achieve online success. It will cover all about how to use both paid and organic search to boost your rankings, increase traffic to your site and maximise ROI.

It will also explain the key differences between paid and optimised search and how to develop effective search campaigns.



You will learn

  • How search engines work

  • What are the basics of SEO, including:

- How SEO can help your website’s Google visibility

- SEO key success factors

- Link building techniques and how they help your rankings

- How to create a prioritised SEO action plan

  • Organic SEO

-Steps to optimise your website (On page optimisation and off page optimisation )

-keywords: What are keywords, how to research them and SEO keyword tools

  • Pay-Per-Click advertising, including:

- How PPC works

- How to set up a PPC campaign in Google

- Phases of a Google Adwords campaign and its advantages

- PPC campaign strategy: How to manage and optimise to improve ROI

  • The metrics and tools used to measure and track SEO and PPC success.


Who’s suitable for:

Chamber Train intends this course for all those involved in marketing who wish to benefit from SEO to maximise digital marketing activities and gain competitive advantage.


What's Included:

  • Access to the online portal for after course support

  • Full Comprehensive Course Materials (PDF Files)

  • Lunch and refreshments_ We cater for your dietary requirements

  • Certification upon completion

  • Your Chamber Train Certified Logo

  • Parking: Discount available at a nearby car park. Details to be passed upon demand.

* Please note that all bookings are monitored for member and non-member pricing. If you are not sure if you are a member of Greater Manchester Chamber of Commerce please contact us on 0161 393 4321 and we would be happy to advise.



Chamber Train.

Other courses that may be helpful to look at too are: 'Managing and Influencing Stakeholders', 'Are you ready for the General Data Protection Regulations' and Health and Safety for Senior Leaders and Managers'.

Chamber Train offer a wide variety of courses that will improve knowledge in a selected subject. Take a look at our website to find more courses and training programmes- at a discounted price for members of the Greater Manchester Chamber of Commerce!

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Date and Time

Location

Greater Manchester Chamber of Commerce

Chamber Space

Elliot House, 151 Deansgate

Manchester

M3 3WD

United Kingdom

View Map

Refund Policy

No Refunds

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