Alibaba Cloud China Gateway Series

Go East: Exploring Asia-Growth for Digital Agencies

China is steaming ahead to become the world's largest economy and the internet represents a significant driver.

The Chinese internet economy represents more than 800 million users in 2018[1] 170 billion in revenue in 2016[2] and is set to contribute up to 22% to China’s productivity growth by 2025[3]. Digital now underpins business across all sectors in China.

As more and more companies pursue China and Asia-growth strategies, a real opportunity has emerged for digital agencies to support international B2B and B2C brands expanding into Asia as well as looking into growing their own agencies further in the region.

Join the China-Britain Business Council, Just After Midnight, Alibaba Cloud and Sarah Vick, Non-Executive Chair & Board Advisor for digital agencies, on the 7th February to get an understanding of the market opportunities and challenges in this part of the world. The event will cover:

The size & shape of the Asian economy, including opportunities & barriers to entry
Dynamics of the Asian marketplace, including tech & marketing trends
Practical steps to launch/ grow your and your customers’ brands digitally
Ins & outs to hosting websites including license requirements
Best practices, including real-life experience of UK brand launches

Who Should Attend?

This event is for business, operations and technology leaders in digital agencies looking to grow into China/ Asia or whom have an interest or active requirement to support clients pursuing growth in this region.

High Level Agenda

Welcome to Asia: Land of Opportunity by China-Britain Business Council (CBBC)
Lessons Learnt: Tips on how to Successfully Expand Your Agency in Asia by Sarah Vick, Non-Executive Chair & Board Advisor
Brand Case Study: Pursuing a China-Growth Strategy by Sam Booth, CEO, Just After Midnight
A Practical Guide: How To Architect Your Journey to Asia by Alibaba Cloud

High Level Timings

08:15 – Breakfast/ Networking

08:45 – Welcome

08:55 – Presentations

10:20 – Close/ Networking

[1] Source: CINIC (2018)

[2] As of December 2016, Source: iResearch (2017)

[3] Source: McKinsey (2015)

Organisers reserve the right to decline reservations.