Go Global Hong Kong & China: a focus on e-commerce
Go Global Hong Kong & China: a focus on e-commerce

Go Global Hong Kong & China: a focus on e-commerce

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Enterprise Nation's small business trade mission to Hong Kong & China is the final international mission of 2016 in a programme of five.

The trip, part of our Go Global programme, is retail focused and offers UK business owners the exclusive opportunity to immerse themselves in the Chinese market during the world’s biggest online shopping day of the year, Singles' Day!

The programme also includes the chance to meet with distributors, agents, online marketplaces, expert export advisers and key contracts in the region to help you discover, explore and successfully enter the Chinese market.

China is the world's second largest economy and now the world’s largest market for groceries, luxury goods and e-commerce. A market where 55,000 babies are born every day, 10 million weddings take place every year and 100 million shoppers come out on one day to shop on 'Singles' Day'! That's a lot of gifts, fashion, food, baby clothes and 'I'm single' presents to be bought! 

Key opportunities for UK businesses, as outlined by the China Britain Business Council, in the Chinese market are selling products on one of China’s e-commerce platforms, promoting products on Chinese social media platforms, luxury fashion and food and drink sectors. It’s an ideal environment for UK retail businesses to look to as an export market.

The five day, four-night mission from 9-14 November is open to just 30 individuals. The programme includes visits to Hong Kong, Shenzhen and Guangzhou and features practical workshops on doing business in China from HSBC, Invest HK, KPMG, LNP China and more, networking events with local entrepreneurs, meet the buyer and meet the manufacturer sessions, cultural excursions in Guangzhou and Hong Kong and the opportunity to take part in a Go Global pop-up store to showcase your products to local nationals and invited guests.

Mission places include flights, accommodation, travel and all mission activity.

The mission is particularly relevant to companies that offer:

  • Beauty and cosmetics

  • Home and living 

  • Giftware

  • Children's toys

  • Fashion, especially luxury fashion

  • Jewellery

  • Professional services 

The programme

Day one: Wednesday 9 November

Flight from London Gatwick (11.35am) to Hong Kong International (07.05 +1 day)

Go Global Departure reception

Hosted by Gatwick Airport & Cathay Pacific

Day two: Thursday 10 November

Arrive in Hong Kong

Welcome to the mission 

Emma Jones, founder, Enterprise Nation

Welcome to Hong Kong & China 

Hear about the opportunity and market in Hong Kong with Invest HK

How to sell to China

An afternoon of practical workshops hosted by HSBC. The workshops will cover a range of topics including accessing the Chinese market, accessing finance to fund your export aspirations, trading in China, the dos and don'ts and more.

Go Global evening reception 

Hosted by HSBC, an evening with local entrepreneurs, export experts, Go Global partners and contacts to help mission go-er’s do business in the region.

Day three: Friday 11 November, Singles' Day

Singles Day' LIVE

Hosted by China's leading consumer marketplace, experience Singles Day mania first hand and hear from the experts how you can make the most of the opportunity.

Selling into China via e-commerce platforms 

Meet with China's leading consumer marketplace experts on selling into China via e-commerce platforms. Hear about the new innovations and programmes they are developing to help you access the worlds largest consumer market.

How to be sociable with your customers in China 

Hear from leading Chinese social media agency, Red Ant, on the most effective social media platforms in China and which ones are best for your products, services and business.

Travel to Shenzhen

Tour of UPS distribution facility

A tour of the UPS distribution facility at the peak of Singles Day when over half a billion parcels are expected to pass through facilities such as these.

Where to sell and who to

A meet and greet session with agents and distributors from across China. A session to identify which region(s) you should be targeting followed by networking with agents and distributors from the regions throughout China.

Travel to Guangzhou

Networking with fellow mission go-ers
A river cruise on the Pearl Delta offering you the opportunity to see Guangzhou and network with fellow mission go-ers

Day four: Saturday 12 November

Meet the Manufacturer 

Hosted by China's leading consumer marketplace, a session to meet with manufacturers.

What is the best way for me to do business in China?

A session addressing the options open to UK companies for trading in China with LNP China.

Travel to Hong Kong

Doing business in China with KPMG

Learn about tax and trading in the region and what you need to consider when exporting to China

Brits in Hong Kong! 

A panel of British entrepreneurs talking about their experiences of trading in China and top tips for new exporters to the region.

Networking session with retailers and entrepreneurs

Hosted with a leading retailer in the region.

Day five: Sunday 13 November

Free day to explore Hong Kong

Flight from Hong Kong International Airport (14th November 00.55) to London Gatwick (05.50)

What's included in the ticket?

  • Flights from London to Hong Kong

  • Hotel accommodation for three nights 

  • All mission activities as detailed above 

  • Go Global mission pack

If you have any questions, contact Go Global mission manager, Harriet Easton, at harriet@enterprisenation.com

Terms and conditions: A booking represents confirmation of attendance and no refunds are available. Missed flights are not the responsibility of Enterprise Nation.

The Go Global Hong Kong & China mission is supported by: 

Please note, in the event you are unable to attend this event due to cancellation from yourself or Enterprise Nation, we are unable to refund any associated costs such as hotel or travel.

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