- discover how to do business in the US
- meet buyers and retailers
- make sales and connections as part of a pop-up showcase
- form collaborations with US partners and fellow mission go-ers
Day one: Monday 3 October
Flight from London Heathrow (9.05am) to New York JFK (11.50am)
Go Global Departure Reception hosted by London Heathrow
Arrive in New York at 11.50am
Session one: The US market and customer trends
2.00pm - 2.15pm Welcome to the mission
Emma Jones, founder of Enterprise Nation
2.15pm - 3.15pm Buying trends and how to build a sustainable retail business
Visit to Etsy HQ to hear from COO, Linda Kozlowski, on how to build a resilient retail business and respond to consumer demands
3.45pm - 4.45pm American Eagle Outfitters
Meet Melanie Hughes, chief human resource officer of American Eagle Outfitters and hear how to recruit and motivate a team
5.15pm - 6.15pm How to do business in the U.S.
Trade, tax and legal experts from KPMG offer an introduction to the U.S. market and a checklist on how to do business in the territory
6.45pm - 7.30pm: Visit to Larsson & Jennings flagship US store
Visit to Larsson and Jennings flagship store for a session with the U.S. country manager on their experiences and tips for exporting to the US market as a British retailer.
Day two: Tuesday 4 October
Session two: Making the most of online channels in new markets
8.00am - 9.00am Breakfast with Bing
Networking breakfast hosted by Bing to meet with local businesses and experts who can help you to launch successfully in the US market
9.30am - 10.30am How to create brand awareness in new markets online
Session with content and SEO experts from Bing on how to create brand awareness and gain customers in a new market through online channels
11.15am - 12.15pm Brits in New York!
Hear how UK companies have successfully conquered the US market. Panel with Blippar.com, Holition & Croud.
12.15pm - 1.15pm Lunch
Session three: Building your international audience
1.45pm - 2.30pm Using SEO to grow your international audience
3.00pm - 4.00pm Growing and discovering your audience in a new market via social media
With international social media and TV advertising experts Leverate Media
5.00pm - 6.00pm Visit to a US bricks and mortar retailer in New York
Session four: Go Global evening reception
6.30pm - 8.30pm Go Global evening reception
Hosted at the residence of the Consul General, a reception with bloggers, retail experts, pop-up professionals, local designers and makers so you can explore opportunities for collaboration
Day three: Wednesday 5 October
Session five: Retail in action
9.00am - 10.00am Visit to Imagination in Space retail space
Visit an innovative retail concept launched by retail experts, Imagination in Space
Session six: Financing your export aspirations
11.00am - 1.00pm Show me the Money U.S.!
A session with HSBC's Mike MacIntyre, Head of Retail Business Banking, New York and Darren Foster, Regional Manager for Small Business (U.K.) on how to finance your export aspirations to get your products to the U.S.
Session seven: Get ready to pop-up!
2.00pm - 4.30pm Go Global New York retail pop-up
A New York retail showcase pop-up. Have your products seen in a retail setting by buyers, designers, bloggers and sell direct to American consumers.
5.00pm Leave for New York JFK
Flight from New York JFK (8.01pm) to London Heathrow (+1 day 8.00am Thursday 6 October)
What's included in the ticket?
Flights from London to New York with Virgin Atlantic
Hotel accommodation for two nights in New York
All mission activities as detailed above
Go Global mission pack
If you have any questions, contact Go Global mission manager, Harriet Easton, at firstname.lastname@example.org or call on 0207 257 9527.
Terms and conditions: A booking represents confirmation of attendance and no refunds are available. Missed flights are not the responsibility of Enterprise Nation.
The Enterprise Nation Go Global mission to New York is supported by: