Tuesday, September 9

Go To Market Uncovered Live 2025

By ARISE GTM

Go To Market Uncovered Live is where B2B tech leaders trade GTM guesswork for proven strategies, peer-driven insights, and real growth

Date and time

Location

Here East

14 East Bay Lane London E15 2GW United Kingdom

Agenda

8:30 AM - 9:15 AM

Registration and networking

Arrive early to take advantage of pre-event networking, enjoy early morning refreshments, and collect your goodie bags.

9:20 AM - 9:30 AM

Opening and welcome

Paul Sullivan, Founder & CEO, ARISEGTM Host

9:30 AM - 9:50 AM

Performance unleashed: Unlocking team potential to amplify results

Peter Dutton, Director, Inner Strength Group

Drawing on decades of leadership in high-pressure environments, Peter Dutton explores how performance and psychological wellbeing go hand-in-hand for sustainable success. Learn how clear goals, accou...

9:50 AM - 10:20 AM

Global by design: Cracking GTM across 4 regions without losing focus

Claire Seydoux, General Manager UK & Europe, Ozone API

Katie Hayes, Head of Marketing, Ozone API

Going global isn’t just translation—it’s transformation. This session unpacks how to build a GTM engine that flexes across continents without fracturing your focus. What you’ll learn: How to locali...

10:20 AM - 10:45 AM

ARISE to Win: A blueprint for GTM excellence

Paul Sullivan, Founder & CEO, ARISEGTM

Winning GTM isn’t luck—it’s structure. This session introduces the ARISE blueprint for aligning teams, scaling smart, and driving lasting impact in any market condition. What you’ll learn: How to A...

10:45 AM - 11:05 AM

The first one to talk tech loses: Real-life lessons from the field

Ben Gamble, Field CTO, Ververica

In go-to-market, tech is the tool—not the message. This session cuts through the noise to show why outcomes beat features every time. Get battle-tested insights on how to lead with impact, not jargon...

11:05 AM - 11:20 AM

Networking and refreshments

11:30 AM - 12:00 PM

How brand wins: Building trust, loyalty and market edge

Miranda McClean, CMO, EcommPay

In a world of crowded categories and copycat features, brand is the battleground. Join Miranda McClean, CMO of EcommPay, as she unpacks how brand strategy isn’t just marketing fluff—it’s your growth ...

11:30 AM - 12:30 PM

How to run AI GTM in HubSpot with ARISE OS (WORKSHOP)

Paul Sullivan, Founder & CEO, ARISEGTM

Tune into this hands-on workshop detailing how to run your GTM from your HubSpot CRM. Why I don’t advocate for opening your CRM up to OpenAI deep integration? Why your strategy must sit in the CRM ...

12:00 PM - 12:20 PM

Trusting the Machine: Securing AI Before It Undermines Your GTM

Andrew Roughan, CEO, Plexal

AI adoption is racing ahead—security and trust are scrambling to catch up. In this straight-talking session, Andrew Roughan explores the hidden risks AI introduces to GTM, product, and CX, and what l...

12:20 PM - 12:40 PM

From Hype to Impact: How Leaders Make AI Deliver Real Business Value

Troy Norcross, Founder & AI Strategist, SER Team

AI isn’t short on promise—but most leadership teams are short on delivery. In this no-nonsense session, Troy Norcross exposes the missteps that stall AI progress and offers a roadmap for leaders to t...

12:40 PM - 1:40 PM

Lunch and Networking

1:40 PM - 2:30 PM

AI Strategy & Governance: Frameworks You Can Use

Troy Norcross, Founder & AI Strategist, SER Team

Time to move from theory to execution. In this hands-on session, Troy Norcross gives you the strategic tools to build AI governance that works in the real world—not just on paper. What you’ll learn:...

1:40 PM - 2:10 PM

The Triple Threat GTM Playbook: Brand Product & Lead Gen That Doubles Pipeline

Will Gardiner, VP of Marketing, Vercel

How do you double pipeline in just 12 months—without ballooning your budget—while keeping your GTM motion razor-sharp across every region? In this GTM war story, we’ll break down exactly how Vertice...

Good to know

Highlights

10 hours
In person
Paid venue parking

Refund Policy

No Refunds

About this event

Go To Market Uncovered Live is where B2B tech leaders trade GTM guesswork for proven strategies, peer-driven insights, and real growth momentum.

This isn’t another conference packed with theory: it’s an action-led, community-powered event designed to share what’s working right now across high-growth teams.

Expect practical workshops, real-world GTM stories, and battle-tested tactics from experts and peers who’ve been in the trenches.

You’ll walk away with:

The proven ARISE GTM Methodology to strengthen your GTM motion.
Candid lessons, strategies, and successes from other ambitious founders, sales and marketing leaders.
New relationships with operators facing the same scaling challenges.

It’s more than content, it’s a fast-moving collective of leaders transforming how B2B tech companies go to market.

Your biggest takeaway… a brand new emphasis on aligned GTM strategy!

Frequently asked questions

What’s included with the in-person ticket?

The ticket price includes access to all listed content. For those who choose the GA + Breakout Workshops option, it also includes participation in interactive workshops led by industry experts. The exclusive session with Paul includes a more personalised experience with limited seating.

Can I purchase tickets at the door?

While we encourage attendees to purchase tickets in advance to secure their spot and take advantage of early bird pricing, we will have a limited number of tickets available at the door on the day of the event. However, we cannot guarantee availability.

What is the ARISE Go-To-Market Methodology?

The ARISE Go-To-Market Methodology, developed by Paul Sullivan, is a strategic framework designed to help businesses effectively position themselves in the market, identify opportunities for growth, and implement actionable strategies for success.

Will there be networking opportunities?

Yes! We have built-in networking breaks throughout the day to allow attendees to connect with each other and with speakers. This is a fantastic opportunity to share ideas, form partnerships, and build relationships within the B2B GTM community.

What is the refund policy?

Tickets are non-refundable but can be transferred to another individual if you are unable to attend. Please contact our support team for assistance with ticket transfers.

Will food and beverages be provided?

Yes! Your ticket includes light refreshments during breaks and lunch, if listed. We aim to create a comfortable environment for attendees to relax and network while enjoying food and drinks.

Are there any accommodations for dietary restrictions?

Yes! When you register for the event, you will have the option to inform us of any dietary restrictions or preferences. We will do our best to accommodate all requests.

How can I become a speaker or sponsor for this event?

If you’re interested in speaking or sponsoring the event, please visit our website’s “Sponsors” section for more information on applications and sponsorship packages. We welcome proposals from experts who align with our mission of supporting B2B SaaS and Fintech.

What safety measures will be in place due to COVID-19?

We are committed to ensuring a safe environment for all attendees. We will follow local health guidelines regarding social distancing, sanitation stations, and mask-wearing as necessary. Updates will be provided closer to the event date based on current health recommendations.

Organized by

ARISE GTM

Arise GTM is an award-winning consulting agency that was launched in February 2017. In that time, we have won 12 awards at local, national and international standards across multiple disciplines.

Our passion is results and getting things done the right way, with the right approach, emphasis, timeframe and ultimately, the outcome. We are a results-driven business that thinks about our clients' businesses as we do our own, and that’s something we aren’t prepared to change.

We were founded by Paul Sullivan, a former CTO, CMO, certified Product Marketing Leader and MEDDIC/MEDDPIC sales engineer with 15 years of experience across the go-to-market motion, he helps leaders shape company alignment and digital transformation programs that shift culture, increase revenue and improve the customer experience.

In 2019, he created our signature approach, The ARISE Go-To-Market Methodology®, a comprehensive strategy for aligning teams, optimising positioning, messaging and the narrative as well as deep sales enablement and customer onboarding.

Wiley, a renowned international publisher, has worked with Paul to take the approach global and his book “Go To Market Uncovered: How to launch a product and achieve long-term sustainable revenue growth” will be released in Spring 2025.

From £59.40

Sep 9 · 8:30 AM GMT+1