Going viral: building social media buzz, Tom Hewitson (6-7pm)

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University College London

Cruciform Building Room B115A (Hub)

Gower St



United Kingdom

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Due to the nature of digifest - venues may change - we would like to give anyone the opportunity to participate and may try and change venues to accommodate levels of interest. Therefore please be responsible about making unused tickets available. It is easy to manage your bookings - just log into Eventbrite - go to the My Tickets tab for your account and cancel, book or join a wait list for sessions. If we are not able to accommodate levels of interest we want to live web stream sessions - of you can not get tickets why not volunteer then you will get to see the session and help make it happen - help others watch on the share live web streaming sites we want to be running throughout the festival. Many thanks The digifest team


Going viral: building social media buzz

This is a one-hour session revolving around the use of social media towards effective marketing campaigns.

You’ve got an idea, you’ve got a product and now you need an audience.

Many start-ups struggle to find initial traction with consumers and can go months and even years before attracting significant attention. While not a panacea, a successful social campaign can be an incredibly effective way to promote your business and build your brand.

In this interactive workshop Tom Hewitson of Lucid Media will show you the basics of developing a results-driven social media strategy and demonstrate some of the tricks and tools of the industry.

Attendees will be asked to form teams of four or five and create and implement a social media campaign for a hypothetical business with an opportunity to pitch and evaluate ideas at the end of the session.

Important Information for this session - BYOD - Bring Your Own Device

It would be helpful if people could bring a laptop or tablet so they can take part in creating a practice social media campaign.

About the session host
Tom Hewitson (@tomhewitson) is the founder and CEO of digital storytelling agency Lucid Media.

Participate on Twitter
Interested but can’t make it to the session? Tweet your thoughts and opinions to @ucldigifest with hashtag #dfbuzz and populate the discussion online!

Filming, photography and recording
Participants are encouraged to take photographs, film clips and recordings of sessions and distribute these via social media. In addition the event organisers will be capturing the event and distributing photographs and film clips via the event website and other public channels. By attending a digifest event you consent to photographs and film clips being used in this way. Please inform the event organisers at each session if you do not wish to be recorded and we will endeavour to ensure this. For queries, please contact ele@ucl.ac.uk.