Trust begins with reliable data. High-quality, verified data is essential for delivering personalised and excellent customer experiences—but what are the hidden costs of working with poor data?
Join this session in collaboration with Loqate as we explore the often underestimated consequences of inaccurate or incomplete data across the entire customer journey. Whether it’s mistyped addresses causing failed deliveries, fragmented data creating inconsistent personalisation, or siloed systems impacting customer insights, we’ll show why improving data quality is a continuous, strategic priority.
We’ll also introduce proven governance frameworks that help you manage and elevate your data standards—ensuring every touchpoint is powered by reliable, actionable information that supports both your current operations and your future investments, including AI.
Hear from industry experts as we share practical strategies from real-world case studies, to help retailers identify where their data is letting them down and what to do about it. Discover how better data management can reduce operational costs, enhance customer satisfaction, and build the long-term trust your brand depends on.
