Open to all retail florists .... you don't have to be a GFG member to attend! ... this is a fun, fact filled day where like-minded florists can get together to talk, network and share ideas in a totally relaxed, informal way and very different way!

Because GFE is ONLY about the delegates!

Which means, unlike any other event, there are no sponsors, nobody trying to sell you anything and the speakers will only talk about the subject!

Best of all, because we’re working ‘in the round’ rather than sitting in rows in the dark, everyone will get to meet everyone and go away with fresh ideas, renewed enthusiasm and new friends as well.

PROGRAMME

Saturday 25th January

SPECIAL MASTER CLASS 16.00 Taking the perfect picture on your phone

Morgan Douglas Nuth isn’t just a fabulous florist but a demon with the phone camera as well!

Which is why we are delighted he has agreed to come up on the Saturday and do a special photography Master Class to show you some easy tricks and tips that will transform the way your pictures look and make your designs look even more fabulous!

19.00 Meet and Mingle

If you've decided to make a weekend of it don’t worry if you’re coming on your own or don’t know anyone. If you’re staying over our Meet and Mingle is the perfect way to break the ice and discover just how wonderful your fellow GFG’ers are. We’re not having a formal evening bash but given there are already a whole load of florists booked in and based on last time this will be a hoot! Bar meals are pretty good too.

To book a room we suggest you either register as a Marriott member or use Booking.com as they tend to have the lowest prices. See hotel details below.

Sunday 26th January

09.00 Registration

Tea coffee and yummy pastries when you arrive .. the perfect way to start the day!

09.45 Official Opening

If you're running late don't panic ... there'll be a special table at the back you can schnuck onto.

10.00 Show and Tell

No two shops are the same but every single one has something to teach us all. Which is why our 60 second Show and Tell session is such fun and a great way to kick start the day.

Whether it’s a hot selling design idea that leaps off the shelf, a time saving trick you’ve discovered or a marketing idea that had them flooding into the shop, this is where you can share it with your fellow florists knowing that they’ll be sharing their ideas with you too.

A total win win … after all who can help a florist better than another florist!!

11.15 How green can you get

Everyone knows sustainability matters and that protecting our planet is crucial. But we also realise that going green isn’t always easy in the real world of everyday florist shop life and that things aren’t as black and white (never mind green!) as they seem.

So this session is all about the baby steps you can instantly take to show your customers you care and how you can progress your green credentials. Like changing design techniques to show you are doing something without losing money. Why simply knowing where your flowers come from can make a huge difference and how going naked is a mighty strong marketing message.

12.45 Lunch break

A full lunch (all dietary requirements covered) is included in your delegate rate

14.00 Never mind the flowers what about the profit

You can make the most gorgeous design and sell it too. But are you making enough money on it? Not just to cover your costs but with a bit on top and something for a rainy day. And how do you do it without cutting corners, reducing quality or breaking the rules!

Led by Lesley Nash, who runs her successful floristry business with a strong eye to financial controls, this session is dedicated to all things finance; from finding the right software to keep tabs on everything to margins, mark up, flat rate VAT, making delivery pay and why over stuffing can bankrupt you. Add in some of the delegates best money saving ideas and you could find yourself quids in!

15.30 Question Time

OK we may not have Fiona Bruce but all the other elements are in place for this quick fire, and totally open, Q & A session.

The panel – a mix of people who have seen the industry from all angles – will have practical solutions to anything you can fling at them and of course the roving mike will mean the audience will have their chance to pitch in as well! *

* In the unlikely event they don’t know the answer we’ll find someone who does!

16.30 Good Florist Event closes

Please note Good Florist Event is ONLY open to bricks and mortar businesses and recognised studio florists. It is not designed for Home Workers or Students and the organisers reserve the right to reject any ticket application they think inappropriate. Wholesalers/Importers and others in the supply chain should email hello@goodfloristguide.com for details.

Ticket sales have ended

Good Florist Event January 2020