Good Intentions, Wrong Instincts: Counter-intuitive Approaches to Winning More Sales - Webinar
Wednesday, 7 December 2016 from 14:00 to 15:00 (GMT)
Good Intentions, Wrong Instincts: Counter-intuitive Approaches to Winning More Sales - Tim Riesterer
Traditional approaches to the customer conversation are holding you back from breakthroughs in your sales interactions. You may have good intentions, but they might be matched to the wrong instincts because many so-called selling best practices are not proven. In fact, it’s often the most counterintuitive skills and techniques that have the greatest potential to create opportunities and drive more business. And, there’s new research to prove it.
In this session, Tim Riesterer, co-author of Conversations that Win the Complex Sale and The Three Value Conversations (and the highest rated speaker at APS’ 2016 conference in London!) shares fresh, groundbreaking research that challenges conventional selling wisdom—and shows you how making simple but powerful changes to your approach can give you the breakthroughs you need to win.
Attendees of this session will:
- Discover counter-intuitive research that’s tested and proven to help you make a bigger impact in your sales interactions.
- Explore the skills and techniques you need to convince prospects to change and choose you.
- Learn how to articulate value throughout the buying cycle, from the first sales interaction to close.
A marketing and sales industry veteran with more than 20 years of experience, Tim Riesterer has dedicated his career to improving the conversations marketers and salespeople have with prospects and customers. His books—“Customer Message Management,” “Conversations that Win the Complex Sale,” and “Three Value Conversations”—focus on improving market-ready messages and tools that marketers and salespeople can use to win more deals. As chief strategy and marketing officer for Corporate Visions, he sets the direction and develops products for this leading marketing and sales messaging, tools and training company.
APS Fellow / Manager / Member Webinar
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Association Of Professional Sales
The Association Of Professional Sales is a not for profit organisation that has been created to work closely with the key thinkers and leading practitioners within the selling community developing knowledge that can be applied by all organisations and practitioners and those who are committed to improving the sales practice.