Google Ad Grants: Search Ads Strategy for Beginners

In this one-hour webinar, presented by Monica Thomas, a Search Engine Optimisation Tech Champion, you will learn the fundamentals of search advertising for non-profits. You will discover the essential building blocks of successful Ad Grants campaigns, and learn why starting with your website - not your Ad Grants account - is the key to success.

This beginner-friendly webinar will demystify Google's non-profit advertising program, and show you exactly how to create effective search ad campaigns that convert.

By the end of this webinar, you'll understand exactly what makes campaigns successful. You will feel confident about getting started, and have the knowledge to create your first strategic campaign that drives real results for your cause.

You will learn:

• How to structure your Ad Grants account for maximum impact (campaigns, ad groups, keywords, and ad copy)
• Why your website and landing pages are as important as your dashboard settings
• Why conversion tracking is essential to keep your account active and compliant
• Common limitations and realistic expectations for Ad Grants vs. paid advertising

Perfect for charity marketing teams, digital coordinators, and anyone responsible for online promotion who wants to unlock the potential of this valuable free resource.

Please note that you need to be a registered charity (with a charity number) to qualify for Ad Grants.

When is it happening and where?

This webinar takes place on Tuesday 7 October at 11 am and will be hosted on Zoom.

What level is it?

Beginner

This beginner-level webinar focuses on concepts over dashboard details. The content will be structured logically, starting with website foundations, through to campaign architecture. The only prerequisites are a charitable organisation status for Ad Grants eligibility, and basic understanding of your organisation's services and target audiences.

Accessibility

Live captions and BSL interpretation will be provided for this webinar. You will receive a copy of the presentation slides in advance. You can join and leave the online space as required, and choose if and how to participate in each element of the webinar.

If you’re unable to access the information on this page or register for the event using Eventbrite, please get in touch.

If there is another way we can make it easier for you to access this webinar, please let us know upon booking or get in touch at digitalnetwork@artscouncil.org.uk We ask you to give a minimum of 10 days’ notice where possible.

What type of webinar is it?

Instructional format with presentation slides. You will be able to ask questions using the Q+A function and engage with the presenters using the chat. This session will be hosted as a Zoom Webinar.

Can I book a place?

This webinar is presented as part of a funded programme for creative and cultural organisations. Free places are available for anyone who works with or for a publicly funded arts and cultural organisation and for those currently in receipt of or usually eligible for Arts Council funding.

Can I ask questions?

Yes, and we actively encourage it to shape the content. You can ask in advance on X using the hashtag #DigitalCultureNetwork, message @ace_dcn or email us at digitalnetwork@artscouncil.org.uk.

You can also ask questions on the day using the Zoom live-stream chat facility.

Can I receive 1-2-1 support?

The Digital Culture Network is part of a funded programme for creative and cultural organisations. We have a team of nine Tech Champions across the country, who can provide free 1-2-1 support in a range of areas including digital strategy development, websites, social media, data analytics, digital content creation, SEO and paid marketing, CRM, box office and ticketing systems and email marketing. This support is available for those currently funded by or usually eligible for Arts Council England funding. You can fill in our online contact form to be put in touch with one of our Tech Champions, online contact form.

Please get in touch if you have any questions about your eligibility.

Date not convenient or you didn’t get a ticket?

Don’t worry! We regularly add new webinars to our event schedule. Visit the Digital Culture Network website to sign up to our newsletter and be the first to hear when we announce new events and head to our Knowledge Hub to watch recordings of previous webinars.

Privacy

When you register for an event, please refer to Arts Council England’s privacy notice to see how we use your personal data. Please note that in line with this policy, we may share your basic data (name, job title and organisation) with other participants and event partners. We will only share your contact details with partners should you opt-in to do so during the registration process.