Question 1

Who is this training for?

Accepted Answer

This training is ideal for individuals or businesses new to Google Ads or Pay-Per-Click (PPC) advertising. If you’ve set up an account but aren’t sure how to optimise it, or if you're outsourcing PPC to an agency and want a better understanding of what to expect, this training is for you.

Question 2

Do I need any prior knowledge of Google Ads to attend?

Accepted Answer

No prior experience is necessary. The training is designed for beginners and those who are still getting familiar with Google Ads and PPC in general. However, you need to have a Google Ads account to get the most of this training.

Question 3

What will I learn in this session?

Accepted Answer

You’ll learn how to navigate the Google Ads dashboard, set up goals, create campaigns, and understand key factors that Google uses when serving ads. You’ll also get practical tips to make your campaigns more effective.

Question 4

Will this training be hands-on?

Accepted Answer

Yes, the session will include a mix of presentations and live demos, so you can apply the knowledge during the session. You’ll leave with actionable strategies you can implement right away. That is why you'll need to have set up a Google Ads account before you attend.

Question 5

What should I bring to the event?

Accepted Answer

Please bring a laptop or tablet so you can follow along with the live demonstrations.

Question 6

Why is the training free? Is it just a ploy to get my details?

Accepted Answer

Our agency’s name & reputation are at stake, so we want to deliver high-quality content that reflects our expertise in PPC and Google Ads. This is not a ploy to collect your details — it's a chance to showcase our skills and offer genuine value to businesses like yours.

Question 7

Why should I spend half a day on this training instead of focusing on running my business?

Accepted Answer

Investing half a day in this training will save you time and money in the long run. You’ll learn key skills to optimise your Google Ads and network with local businesses. As a bonus, you'll gain insights from a business funding expert to help you grow your business strategically.

Google Ads Essential Training

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