Google AdWords and YouTube Bumper Advertising Essentials

Master the platforms that shape digital advertising success. In an era where attention is currency, this course introduces you to the most impactful tools for online promotion—Google AdWords and YouTube Bumper Ads.

Whether you're seeking greater brand visibility, more effective ad spend, or simply a competitive edge in the marketplace, this course offers the insight and practical experience needed to create campaigns that connect and convert.

Why This Course?

In today’s digital-first economy, understanding online advertising is no longer optional—it’s essential. Google AdWords empowers you to target audiences with precision across the web, while YouTube Bumper Ads deliver short-form, high-impact messaging ideal for mobile-driven attention spans.

This course blends foundational knowledge with advanced strategies to help you create, manage, and optimise advertising campaigns that deliver measurable results.

What You’ll Learn

✅ Campaign Planning and Execution
Create compelling ad campaigns using Google AdWords and YouTube Bumper formats that engage viewers and drive action.

✅ Targeting and Budgeting
Harness Google’s tools to identify key demographics, set strategic budgets, and track performance efficiently.

✅ Ad Optimisation Techniques
Refine your campaigns using analytics and A/B testing to boost reach and return on investment.

✅ Creative Messaging
Develop strong, succinct ad content tailored to the unique formats of search and video-based platforms.

✅ Market-Relevant Strategies
Stay ahead of advertising trends and implement best practices that adapt with consumer behaviour and platform updates.

Who Is This Course For?

This course is suitable for a wide range of learners and professionals, including:

• Marketing Specialists – Enhance your toolkit with campaign design and management skills across Google’s ecosystem.
• Entrepreneurs & Small Business Owners – Learn to promote your products and services with precision and scalability.
• Aspiring Digital Marketers – Build the core skills needed to enter the field with confidence.
• Students & Career Changers – Gain practical, job-ready knowledge that stands out on any CV.

No previous experience is required—just a desire to understand and succeed in the digital advertising space.

Career Opportunities

This course prepares you for key roles in the digital marketing and advertising landscape, including:

• Digital Marketing Specialist – Develop and manage ad campaigns that drive engagement and conversion.
• PPC (Pay-Per-Click) Specialist – Analyse and optimise paid search performance to maximise ad effectiveness.
• Advertising Manager – Oversee end-to-end campaign strategy, execution, and reporting.
• Social Media Manager – Leverage video and visual platforms like YouTube to support wider content strategies.
• Marketing Consultant – Provide expert advice to clients or companies on campaign planning and optimisation.

The skills gained here are highly transferrable, opening up freelance, agency, and in-house career pathways.