Google Adwords and YouTube Bumper Advertising - Bump Up in Life

Master Google Ads & YouTube bumper ads with expert tips to boost brand visibility, reach more people, and grow your digital influence.

Overview

Digital marketing isn't guesswork anymore—it's calculated, clever, and measured in results. Google Adwords and YouTube Bumper Advertising – Bump Up in Life offers you a smart, structured insight into two of the most powerful advertising platforms on the planet. You’ll learn how to use Google Ads to target your ideal audience and how six-second YouTube bumper ads can say more than you think, with less than you expect.

Whether you're growing a small business, managing ad budgets, or simply want to stop wasting clicks, this course helps you understand the logic behind keyword targeting, bid strategies, audience segmentation and campaign optimisation. You’ll walk away with working knowledge to confidently manage ad performance, improve visibility, and scale marketing efforts without sounding like you're yelling into the void. Simple, sharp, and strategic.

Learning Outcomes

• Understand how Google Adwords campaigns are structured and managed.
• Learn targeting, bidding and ad formats that suit your campaign goals.
• Optimise ad performance using data-driven adjustments and reports.
• Build effective YouTube bumper ads for brand recognition and recall.
• Master keyword research and smart budget allocation in campaigns.
• Monitor click-through rates, conversions, and ROI with confidence.

Who is this Course For

• Beginners keen to explore digital ad campaigns with low risk.
• Business owners aiming to control their online ad budgets wisely.
• Marketing students interested in industry-relevant advertising methods.
• Freelancers looking to expand their digital service offerings.
• Social media managers wanting to deepen their ad platform skills.
• Bloggers or influencers seeking better brand promotion reach.
• Startups targeting visibility with short-form video content.
• Career switchers exploring online advertising as a job option.

Career Path

• Digital Marketing Executive – £28,000 per year
• PPC Specialist – £33,000 per year
• YouTube Advertising Analyst – £32,000 per year
• Marketing Coordinator – £26,000 per year
• Media Buyer – £35,000 per year
• Online Advertising Consultant – £40,000 per year