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Google AdWords for Small Charities

Small Charities Coalition

Monday, 19 March 2018 from 14:00 to 17:00 (GMT)

Google AdWords for Small Charities

Ticket Information

Ticket Type Sales End Price Fee Quantity
Standard Ticket 15 Mar 2018 £15.00 £0.00

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Event Details

AdWords for Non Profits: Search marketing for small charities

This half-day workshop will look at the basics of Search Marketing (Pay-Per-Click) and how to get the best returns from search marketing. Whether you are looking to improve how potential service users and donors find you, or how the public can find out more about the issues you're campaigning on, this workshop will give you tips and tools to help you reach the right people using search marketing and AdWords

This workshop will cover:

  • An introduction to Google AdWords, Google for Non Profits (Grants) and how charities can get the most out of it.
  • The AdWords interface and an explanation of how to set up campaigns.
  • The best ways to structure your AdWords campaigns to get the best value.
  • Ongoing management and reporting of AdWords campaigns, including requirements of the Google for Non Profits programme.

This workshop is suitable for those who have never used Google AdWords, those who recently start using it and those who are looking to ensure they maximising it's effectiveness. 

Trainer Bio: Richard Ireland
Stretch Digital has been operating since 2011 when founded by Richard, after 15 years in various digital marketing roles. He previously worked as Head of Digital Marketing at world’s first online bank, and Head of Acquisition at Zopa. 

He also has experience with developing technology to manage and optimise paid social advertising and is currently working with Virgin Unite and The Challenge on AdWords Grant activity and other digital marketing.



We ask that all attendees arrive 15 minutes before the workshop starts to allow for registration and ensure a timely start and the smooth running of the workshop. Tea and coffee will be provided, however lunch will not be provided. 

You must be a member of Small Charities Coalition in order to attend this workshop. If you aren't already you can register for free here.

We want to make sure all of our workshops meet your needs, so if you have any questions about accessibility please email

If the places have all been filled please do add your details to the waitlist and we will let you know as soon as a place becomes available.

Cancellations and Refunds:
If you cancel your place at least 3 full working days before the event takes place then you are entitled to a full refund by request. Refunds for cancellations after this point are given at the discretion of Small Charities Coalition.

If you cannot make a workshop please advise us as soon as possible. Workshops normally have a waitlist and if you notify us early enough then there's a good chance another charity can attend in your place.

Do you have questions about Google AdWords for Small Charities? Contact Small Charities Coalition

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When & Where

Capital One,
10th Floor, White Collar Factory
1 Old Street,
EC1Y 8AF London
United Kingdom

Monday, 19 March 2018 from 14:00 to 17:00 (GMT)

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Small Charities Coalition

Small Charities Coalition is a national membership organisation that helps trustees, staff and volunteers of small charities access the skills, tools and information they need to get going and do what they do best.

For more information visit

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