Google Adwords Online Training

The Google Adwords Online Training course provides a structured and strategic foundation in paid search advertising using Google Ads. With real-world application in mind, this course is designed to guide learners through every essential component of successful ad campaigns—from keyword research to advanced strategies. You will learn how to create compelling ads, optimise targeting, manage budgets, and analyse campaign performance using Google Ads' powerful tools. By mastering these core techniques, you will become capable of launching, managing, and scaling profitable advertising campaigns across search networks.

Learning Outcomes

1. Understand Google Ads structure and its campaign types.
2. Conduct in-depth keyword research and selection strategies.
3. Create engaging and effective ad copy for campaigns.
4. Optimise ads to increase performance and lower costs.
5. Track, measure, and analyse ad campaign performance data.
6. Apply advanced bidding and audience targeting techniques.

Course Link : Google Adwords Online Training

Course Curriculum

• Module 1: Introduction to Google Adwords
• Module 2: Understanding Keywords
• Module 3: Creating Your First Ad Campaign
• Module 4: Optimising Your Ad Campaigns
• Module 5: Tracking and Measuring Ad Performance
• Module 6: Advanced Google Adwords Strategies

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.