Google Adwords are a great way to increase the visibility of your website in Google – and drive targeted traffic and customers to it. The Adwords market is becoming increasingly competitive and you need to create an effective strategy – otherwise you will be spending your money and not getting enough return.
This jargon free Adwords course shows you how to create successful search campaigns, explore best practice tools and techniques and learn how you can get the most out of Google Adwords. This workshop is tailored to suit your individual business, so expect to go away with a Google Adwords implementation plan for your business.
Who is this workshop suited to?
Digital Marketers, Directors, Managers
This workshop covers:
How Adwords Pay per Click (PPC) works
Understanding Quality Score, how improving quality can lower your PPC & Return On Investment (ROI)
Dynamic Adwords best practices
Adwords Retargeting best practices
Setting appropriate objectives and goals for your Adwords Campaigns
Set Key Performance Indicators will measure performance
How to Identify the profitable keyword phrases
Tools available to for your research
How to increase click-through rates (CTRs) and lower cost
How to take advantage of Long Tail Keywords
How relevant landing pages can boost conversion rates
Exploring bid strategy & selecting the right bidding strategy for your campaign
How to integrate your PPC activity in with Google Analytics or other analytics solutions
Just a few of the fantastic organisations who've attended our previous training
| Kristian Davies-Lloyd, MasterTherm UK
The training delivered was both clear and concise, as well as being tailored to my business' needs. Throughout the course, Prabhat demonstrated in-depth understanding of the subject and was able to provide detailed answers to all questions I put to him. Prabhat was able to demonstrate, giving examples, first-hand experience in increasing traffic to his own fledgling websites. I left feeling confident in my ability and with a better understanding.
| Edward Sweby, Axium Process Ltd
AdWords course was an informative course that inspired plenty of ideas of how I can personally use AdWords to perform better for the company I work for.
| Mike Bews, Imagitech LTD
The course was interesting, thought provoking, educational and useful. I came away from it with a better understanding of SEO / SEM, how Google Ads works and how a Google Ads campaign can be fine tuned to reduce costs and maximise the benefit / ROI.
Can’t make it to Manchester or looking for bespoke course? We are happy to provide onsite eBay training to you and your team. Call us on 029 2236 2596 or 0751 88 39629
Please note by booking a ticket to this event, you agree to our event T & Cs ( Please Read )
Organised by Online Seller UK in Partnership with We Are Digitl
Online Seller UK (OSUK) is a national training organisation founded by Prabhat Shah aiming to help businesses of all sizes eCommerce and digital marketing training. Prabhat is well known in the industry and has appeared several times Tamebay, eSeller, Webretailer and high profile educational conference like BrightonSEO. Academically, he has a Diploma in Digital Marketing from CAM foundation UK and an MBA. Along with this project, Prabhat has developed DaytodayeBay which marketplace and eCommerce solutions.
Online Seller’s story starts back in 2009 when it started to engage with local businesses through local free
Meetups. Like everything else, it had a humble beginning with handful of businesses in attendance. It soon grew to 30 regular attendees in Newport and Cardiff. Our aim was to equip sellers with bite-size learning in a comfortable environment and that can be implemented immediately in their business.
Realising the growing need of independent digital events, we started collaborating with businesses throughout the UK to organise Meetups. The collaboration is continuing with events in Newcastle, Leeds, Manchester, Birmingham, London, Bristol, Norwich and Brighton. Our Meetups have now started to get international interests which are very encouraging.
Along with Meetups, Online Seller UK’s training program is well received with attendance from national and international audience. As an organisation we are aiming to help businesses in three ways:
(1) Digital Marketing & eCommerce Workshops covering most of the live-wire digital marketing topics; from eBay, Amazon to Search Engine Optimisation (SEO), Email Marketing and Google Shopping and Adwords, all at affordable prices. These workshops are available regularly throughout the UK and also online or onsite.
(2) Digital Marketing & eCommerce Meetups providing free educational evening to businesses throughout the UK. These Meetups are informal evenings and gives an opportunity for businesses to meet industry experts and other online sellers in a comfortable environment.
(3) Digital Marketing Consulting & Services for offline and growing online businesses throughout the UK. This could be one off one day consulting or on a monthly basis. Additionally, our eCommerce solutions are available solve any issues you may have in your business.
Please feel free to get in touch with any questions you have regarding our trainign and meetups.
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