This course is aimed at marketers who are new to Google AdWords and are looking to learn the fundamentals of this platform and how it can help your business achieve its goals.
We will cover everything you need to know regarding AdWords and PPC from basic fundamentals to creating effective, well-structured campaigns that drive relevant traffic to your site.
We will talk you through how to conduct keyword research, how to structure your campaign, how to write great ad copy, how to optimise your campaigns and how to effectively report the success of your AdWords campaigns.
Who is it for
If you’re new to AdWords, or are running a campaign of your own, or manage an agency that runs campaigns on your behalf then this course will empower you with the knowledge to deliver an improved return on advertising spend.
Introduction to Google AdWords
SEO V PPC
How does Google AdWords work?
What is Quality Score?
Keyword Research and Match Types
Basic Account Settings
Campaign and Ad Group Structure – Display and Remarketing
How to Write Effective Ad Copy?
Optimizing your campaigns
Reporting and Analysis
What to expect
The course includes a mix of practical exercises that’ll help you put your learning into action immediately, as well as a number of examples, top tips, advice and tuition.
David Campbell is an experienced, Google AdWords certified digital marketer who specialises in expert Google Analytics reviews and digital strategy. He has planned and implemented a full range of digital marketing campaigns using a number of tactics, including search engine optimisation, pay per click management, email marketing, social media marketing and content marketing.