San Francisco, California
London, United Kingdom
Learn how to generate more leads and lower your cost per lead from your PPC Campaign.
As more and more companies are joining the competitive PPC marketplace, understanding how to use various aspects of the different search engines to differentiate your products is key.
Google, Bing and other PPC providers are continually adding new features and options for pay-per-click advertising.
This two hour session will give you a solid foundation on how to setup and manage your PPC Campain
What you’ll learn:
- What is PPC?
- How to Set Up an AdWords Account
- Keywords Search
- Ad Groups Creation
- Writing Text Ads
- Landing Page Quality
- Click-Through Rate (CTR)
- Ads Quality Score
- Cost Per Click
- Cost Per Action (CPA)
- Conversion Rate Optimization (CRO)
NB: Light Refreshment Offered
When & Where
Business ReLauncher provides Web Design, Search Engine Optimisation (SEO), Pay Per Click , CRM (Online Customer Relation Management Software), Business Telephone System, E-commerce, Social Media Marketing, Mobile Website Design, Membership Software, Virtual Desktop and IT Consulting.