NOTE:

1. If you want £75 advertising credit, do not setup your Google AdWords account until the workshop day or just before! (call Steve on 07973 480268)
   As a Google Agent, Google allows us to distribute £75 credits to new advertisers. That is, if you're AdWords account is less than 2 weeks old and/or you've not yet advertised with Google.
2. Bring your own laptop - or let us know in advance and we'll provide one for you.
   

... ABOUT THE WORKSHOP ...

This workshop will suite you if ...

• You're new to AdWords.
  - and/or -
  
• You've had a poor experience of AdWords (most DIY'ers have been unable to get success from AdWords).

This workshop will benefit you as follows...

• £75 advertising credit
  (There are Google t&c's for this, but simply, we're only allowed to apply £75 credit to you're account if it's less than 2 weeks old).
• Clarity on how to profile & target your ideal web audience.
• Know the aspects key to AdWords success.
  
• Post launch metrics (what to focus on once you've launched after the workshop).
• Post Workshop support.

Why have we launched this workshop?

A group workshop allows us to help you and other small businesses who couldn't otherwise afford our 1-to-1 fees (see point 3 below). Whilst we're uploading info & advice live on our website... there is no substitute for teaching via involvement & interaction.

1. We're keen to help small local businesses get success via AdWords (cheesy but true).
   
2. We see and hear of MANY local & smaller companies waste £100's on DIY AdWords efforts - as they don't understand the key aspects critical to AdWords success.
3. Larger companies pay us £250pcm to £1000pcm (depending on their advertising spend), so, it's difficult for a 1-man-band or micro-business to afford our help.

"Tell me and I forget,
Teach me and I may remember,
Involve me and I learn."
Benjamin Franklin.

... AGENDA ON THE DAY ...

BRIEF INTRO (30mins)

• SEO vs AdWords (Don't understand? it's important we explain the myths + usage).
• Overview of key aspects to AdWords success.
• Example benefits of using AdWords
  • Unparalleled targeting.
  • How it helps improve your SEO efforts.

PREP (2-3hrs)

- Who are your ideal target audience? (worksheet).

• Pick one product you want to sell/promote.
• Discuss 3 types of IDEAL customers you’d like to target.
• Pick one IDEAL to target.

- Identify what your targets are likely Googling.
- Planning your Click Costs.

LUNCH BREAK (30mins)

We find lunch often wastes valuable time and escalates costs so feel free to bring you're own - or let us know before hand if you'd like us to provide lunch.

• Drinks & Biscuits provided (Tea, Coffee, Water etc).
• We can of course provide lunch - please let call Steve 07973 480268.
  

SETUP CAMPAIGN/s (2hrs)

• How to structure & why.
• Review
• Set Launch period (knowing how to test - to limit wasting your spend).

POST LAUNCH CHECKLIST (1hr max)

• What to look for
• And when to look for it after you’ve launched your campaign!
• Some likely Post Launch shaping.
  

END (15mins)

• Element of support post workshop.
• Other AdWords training available (Networks targeting, Advanced, Google AdWords tools.)

END OF DAY Q&A (30-45mins).

FAQs

Questions other than the below?

Simply call Small Business Helper's Steve
on 07973 480 268 - or - 0844 824 61 51.

What if I already use AdWords?

• The course is aimed at individuals who have been less than succesful via AdWords.
• ... inc. those who've not used AdWords and those who've used it for years without success.
• We've dramatically improved AdWords stats, enquiries and sales for micro businesses including multi-million turnover businesses - so are sure we can help your business.
• Note: It's likely Google won't allow us to give £75 credit to you if you already use AdWords.

What are my transport/parking options getting to the event?

• There's plenty of onsite parking.
• Need other transport advice? Get in touch with Steve 07973 480268.

What can / can't I bring to the event?

1. You MUST bring your laptop & charger/adaptor (both parts of your charger lead!).
2. Need us to provide a laptop? let us know as early in advance as possible.
3. Please feel free to bring snacks / lunch.
4. No Video recording equipment - need to record our event? Please speak with Steve on 07973 480268.
5. You cannot bring others along with you unless they also have purchased a ticket - This is largely due to venue numbers; though, we need to get paid also!

Where can I contact the organiser with any questions?

Simply call (24/7) Small Business Helper's Steve on 07973 480268 (day or night) and do leave a voicemail if asked to do so.

Is my registration/ticket transferrable?

Only if we're able to fill your space or at our discretion - call Steve on 07973 480 268

Do I have to bring my printed ticket to the event?

Ideally yes. Though bring some sort of ID (credit card even) and everything should be fine.

What is the refund policy?

Refunding is at our discretion. The earlier you let us know of your refund request and reason the better. We will make your seat available again, however, if we fail to resell your seat then we can not promise a refund.

The name on the registration/ticket doesn't match the attendee. Is that okay?

Written permission is key really. Whilst we are willing to resolve via discussion we can not promise such. Ideally, a ticket will have been purchased in the name of each personattending on the day.

Any other Questions?

Simply call Small Business Helper's Steve on 07973 480 268 - or - 0844 824 61 51.