Google, AI & You: Making Sure People Find What You Do

Online visibility is no longer optional: it’s essential for businesses, professionals, and even students preparing to enter the job market.

In this session, we will explore how Google and AI are transforming search, why visibility matters more than ever, and what you can do to ensure your work, projects, or future career can be discovered.

• Why being “findable” online matters for your studies, career, or business ideas.
• How Google and AI tools are reshaping the way people search.
• Practical steps to make your projects, portfolio, or LinkedIn stand out.
• Lessons from Silvia’s own entrepreneurial journey in building a digital-first career.

Silvia Del Corso has been working as an SEO Specialist since 2011, helping business owners get their websites found on Google (and now AI) and increase revenue through organic traffic. In 2021, she founded PinkSEO Ltd, an agency based in Isleworth, which supports private doctors and medical practices in growing their patient base online.