HK$4,500

Google Analytics Advanced Analysis Training - Hong Kong

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Location

Mezzo Labs Hong Kong

7/F, Bonham Circus

40-44 Bonham Strand

Sheung Wan, Hong Kong

Hong Kong

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Event description

Description

Our Google Analytics – Advanced Analysis training course covers the more complex elements of Google Analytics (GA).

This one-day classroom-based course will provide familiarity with advanced analysis tools and techniques such as segmentation, advanced filters and e-commerce funnels.


What this training will cover?

  • Introduction to web analytics: Key definitions and uses, Digital objectives and KPIs, How tracking works

  • Setting up Google Analytics: Account structure, User permissions, Navigation menu, Report structure, Dimensions and metrics

  • Standard reports: Home dashboard, Real time reporting, Audience reports, Acquisition reports, Behaviour reports, Conversion reports

  • Reporting techniques: Filters and Segments

  • Custom reports: Custom Reports and Dashboards

  • Top tips and tricks


What this training will teach you to do?


  • Navigate with ease through the GA console

  • Understand GA web analytics terms like users and sessions

  • Answer questions about your website audiences and site performance with standard GA reports

  • Measure your performance with simple customised reports and dashboards

  • Understand conversions by setting up goals and events

  • Measure your advertising effectiveness with UTM campaign tracking

  • Segment your audience types with dimensions and metrics


Who is this training for?

This course is suitable for anyone using Google Analytics on a regular (at least weekly) basis, or who has been on our Google Analytics – Introduction course. If you’re comfortable navigating around the GA interface, this course can help you delve into the why and how.

Our Advanced Analysis course is for users looking to create tailored performance reports for stakeholders and answer detailed performance questions. Our training will help you understand the different tools and techniques available to drill into online behaviour and identify niche trends in online performance.

The Google Analytics – Advanced Analysis course is aimed primarily at digital marketers, e-commerce managers, UX designers, web analysts or anyone wanting an advanced knowledge of how users are behaving on the GA platform.


Why train with Mezzo Labs?

  • One-day classroom-based training course in Hong Kong

  • Small groups of maximum 10 attendees

  • Expert GA trainer

  • Hands-on practical exercises and interactive quizzes

  • Training materials shared after the course

  • 3 months of post-course email-based support
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Date and Time

Location

Mezzo Labs Hong Kong

7/F, Bonham Circus

40-44 Bonham Strand

Sheung Wan, Hong Kong

Hong Kong

View Map

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