£450

Multiple Dates

Google Analytics - Advanced Technical Training

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Location

Location

Mezzo Labs

26-28 Underwood Street

Old Street

London

N1 7JQ

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description


Our Google Analytics Advanced Technical Training course provides a thorough understanding of how data is collected on a website, including a best practice GA set up. This training will leave you able to confidently assess your website, to ensure that the data you are making decisions from is accurate. Where you find errors in data onsite, you will also be taught how to debug glitches to resolve problems.



What will the training cover?



Profile Set Up: A best practice approach to setting up Google Analytics accounts, profiles and views


Advanced Tracking: Event tracking, custom dimensions, custom and calculated metrics, cross and sub-domain tracking and virtual page views


Data Layer: Understand, build and debug a custom data layer


Debugging: Use Chrome developer tools and browser extensions


Regular Expressions: What is regex and how it is used


Advanced tracking and Offline Data: Measurement protocol and Data imports


Campaigns and conversions: Custom campaign tracking, Adwords Integration, Channel Groupings, Goals and Funnels


Custom Reporting: Custom report builds, custom dashboards, GA API tools and Google Data Studio



What will this training teach you to be able to do?

  • Learn how the end to end process of data collection works for Google Analytics

  • Learn the best way to collect data using various types of tags, dimensions and metrics


  • Understand what a data layer is, when to use one (especially for e-commerce), how to set one up and ensure it’s working correctly

  • Understand how regular expression can help create flexible and speedy definitions for use in GA and GTM

  • Find and filter erroneous traffic from your reports

  • Integrate third party marketing tools and offline data in your GA reports

  • Learn how best to visualise your data using various outputs




Who is this training suitable for?



The training is suitable for people who are familiar with using Google Analytics (and basic GTM) to see how their website is performing, or who have attended our Google Analytics – Introduction course (insert link).



Our Google Analytics – Advanced Technical training course is ideal for people who already use GA for reporting but want to improve their technical understanding of the tool. The outcome being an advanced understanding of the implementation, debugging and auditing process for GA



The Google Analytics – Advanced Technical training course is aimed at Developers, marketers, analysts and e-commerce managers wanting a technical understanding of how to get the best out of Google Analytics.


Why Train with Mezzo? (expandable content)

  • One-day classroom-based training course in central London

  • Small groups of maximum 10 attendees


  • Expert technical trainer (meet the trainers link?)

  • Hands-on practical exercises and interactive quizzes

  • Training materials shared after the course

  • 3 months of post-course email-based support

  • Excellent coffee, artisan sandwiches and plenty of snacks through the day


Location

Our new, bright dedicated training facility is only 10 minutes away from Old Street station in London.

Our Google Analytics Advanced Technical training course provides a thorough understanding of how data is collected on a website, including a best practice GA set up. This training will leave you able to confidently assess your website, to ensure that the data you are making decisions from is accurate. Where you find errors in data onsite, you will also be taught how to debug glitches to resolve problems.

What will the training cover?

Profile Set Up: A best practice approach to setting up Google Analytics accounts, profiles and views

Advanced Tracking: Event tracking, custom dimensions, custom and calculated metrics, cross and sub-domain tracking and virtual page views

Data Layer: Understand, build and debug a custom data layer

Debugging: Use Chrome developer tools and browser extensions

Regular Expressions: What is regex and how it is used

Advanced tracking and Offline Data: Measurement protocol and Data imports

Campaigns and conversions: Custom campaign tracking, Adwords Integration, Channel Groupings, Goals and Funnels

Custom Reporting: Custom report builds, custom dashboards, GA API tools and Google Data Studio

What will this training teach you to be able to do? (expandable content)

  • Learn how the end to end process of data collection works for Google Analytics

  • Learn the best way to collect data using various types of tags, dimensions and metrics

  • Understand what a data layer is, when to use one (especially for e-commerce), how to set one up and ensure it’s working correctly

  • Understand how regular expression can help create flexible and speedy definitions for use in GA and GTM

  • Find and filter erroneous traffic from your reports

  • Integrate third party marketing tools and offline data in your GA reports

  • Learn how best to visualise

  • your data using various outputs

Who is this training suitable for? (expandable content)

The training is suitable for people who are familiar with using Google Analytics (and basic GTM) to see how their website is performing, or who have attended our Google Analytics – Introduction course (insert link).

Our Google Analytics – Advanced Technical training course is ideal for people who already use GA for reporting but want to improve their technical understanding of the tool. The outcome being an advanced understanding of the implementation, debugging and auditing process for GA

The Google Analytics – Advanced Technical training course is aimed at Developers, marketers, analysts and e-commerce managers wanting a technical understanding of how to get the best out of Google Analytics.

Why Train with Mezzo? (expandable content)

  • One-day classroom-based training course in central London

  • Small groups of maximum 10 attendees

  • Expert technical trainer (meet the trainers link?)

  • Hands-on practical exercises and interactive quizzes

  • Training materials shared after the course

  • 3 months of post-course email-based support

  • Excellent coffee, artisan sandwiches and plenty of snacks through the day

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Location

Mezzo Labs

26-28 Underwood Street

Old Street

London

N1 7JQ

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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