£500

Multiple Dates

Google Analytics – Advanced

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Location

Location

ORM

33 Charlotte Street

London

W1T 1RR

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

This one day course will provide practical tuition and advice to enable you to make full use of the potential of Google Analytics and customise the implementation to suit the needs of your business.

Course overview

Data collection, processing, and configuration

  • How Google collects, processes, and stores data
  • Sampling, data limits, and restrictions
  • Advanced filters
  • Using Google Tag Manager
  • Custom event tracking
  • Virtual page views
  • Ecommerce and Enhanced Ecommerce tracking
  • Implementing the UserID
  • Custom Dimensions and Metrics
  • Data import
  • Measurement Protocol

Data strategy and advanced reporting

  • Defining a KPI framework
  • Creating a measurement plan
  • Making full use of the Google Analytics interface
  • Advanced segmentation
  • Custom reporting
  • Multi-channel Funnels
  • Ecommerce and Enhanced Ecommerce
  • Remarketing
  • Supporting and alternative tools
  • Automated reporting and dashboards

What’s included?

  • 6 hours course tuition with hands on practice in central London
  • Course reference material
  • Refreshments and lunch
  • Consultation support for 4 weeks after course date

Please note that ORM reserves the right to transfer you to other course dates if not enough participants sign up - we will contact you in the event of this happening. If the listed dates do not work with your schedule, please do get in touch so we can discuss alternatives: enquiry@ormlondon.com

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Location

ORM

33 Charlotte Street

London

W1T 1RR

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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