£500

Multiple Dates

Google Analytics – an Introduction

Event Information

Share this event

Date and Time

Location

Location

ORM

33 Charlotte Street

London

W1T 1RR

United Kingdom

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

This one day course will provide a practical introduction to Google Analytics. It is aimed at product owners, marketers, and analysts who have limited experience with Google Analytics.

By the end of this course you will be able to set up a Google Analytics account, install the tracking code, and understand the data, so that you can begin using Google Analytics to make your business better.

Course overview

Introduction and set up

  • What is digital analytics and why do I need it?
  • What is Google Analytics?
  • Setting up a Google Analytics account
  • Implementing Google Analytics
  • Defining a measurement strategy
  • Customising your Google Analytics set up with Goals, Filters, and Views
  • Integrating Adwords, Demographics data, and Google Search Console

Basic reporting

  • Pageviews, Sessions, and Users
  • Navigating the Google Analytics console
  • Audience, Behaviour, Acquisition, and Conversion reports
  • Advanced segments
  • Custom reports
  • Dashboards and shortcuts
  • Campaign tracking

What’s included?

  • 6 hours course tuition with hands on practice in central London
  • Course reference material
  • Refreshments and lunch
  • Implementation and set up support for 4 weeks after course date

Please note that ORM reserves the right to transfer you to other course dates if not enough participants sign up - we will contact you in the event of this happening. If the listed dates do not work with your schedule, please do get in touch so we can discuss alternatives: enquiry@ormlondon.com

Share with friends

Location

ORM

33 Charlotte Street

London

W1T 1RR

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved