Learning Outcomes

Understand the purpose and interface of Google Analytics effectively.
Learn to track, monitor, and interpret website traffic data in Google Analytics.
Set measurable goals and conversion tracking within Google Analytics.
Identify audience behaviour trends through detailed Google Analytics reports.
Optimise marketing performance using insights gathered from Google Analytics.

Who is this course for?

Beginners wishing to understand Google Analytics from the ground up.
Marketing professionals aiming to enhance Google Analytics expertise.
Business owners keen on improving performance using Google Analytics data.
Content creators looking to measure audience reach via Google Analytics.
Digital strategists focused on campaign optimisation through Google Analytics.

Career Path

Digital Marketing Analyst – Average Salary: £45,000 per year.
SEO Specialist – Average Salary: £38,000 per year.
Web Analyst – Average Salary: £47,000 per year.
Marketing Data Consultant – Average Salary: £52,000 per year.
Performance Marketing Manager – Average Salary: £55,000 per year.
E-commerce Analyst – Average Salary: £49,000 per year.

Certification

Upon successful completion of the course and its assessment, you can obtain the certificate for a small additional fee. You can check the certificate fees and related details from the following link: https://www.oneeducation.org.uk/certificate/. You may also request a hard copy certificate, which will be posted to your preferred address for a small additional fee.

Google Analytics Beginners and Advanced Course