Google Analytics Course

What's included:

• Grab an enrolment letter as a gift!
• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

The Google Analytics Course provides a detailed exploration of Google Analytics, enabling learners to measure website performance and user behaviour effectively. Understanding Google Analytics is crucial for improving digital marketing strategies, enhancing online visibility, and making data-driven decisions. The course covers account setup, tracking codes, goals, events, and report interpretation, allowing learners to evaluate website traffic, audience demographics, and user interactions.

Participants will also examine Google Analytics tools for campaign tracking, conversion analysis, and performance metrics, gaining insight into key indicators that influence digital success. By exploring case studies and practical examples, learners develop the skills to generate reports, interpret data, and provide actionable recommendations for website optimisation. This course equips individuals with the knowledge to confidently navigate Google Analytics dashboards and make informed decisions that improve marketing effectiveness and business outcomes.

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Learning Outcomes

• Analyse website data effectively using Google Analytics reporting features.
• Configure tracking codes and set up goals for precise measurement.
• Interpret audience behaviour to enhance website performance and engagement.
• Monitor campaign performance and evaluate digital marketing success efficiently.
• Generate actionable insights from Google Analytics data to inform strategy.

Who is this course for?

• Digital marketers aiming to optimise campaigns through Google Analytics data.
• Website owners seeking detailed insights into visitor behaviour and trends.
• Marketing students wishing to develop analytical and reporting skills.
• Business analysts requiring data to improve online strategy and ROI.
• E-commerce managers looking to enhance online store performance effectively.

Career Path

• Digital Marketing Analyst – Average Salary: £28,000 per year
• SEO Specialist – Average Salary: £27,000 per year
• Web Analyst – Average Salary: £30,000 per year
• E-commerce Manager – Average Salary: £32,000 per year
• Data Analyst – Average Salary: £33,000 per year
• Marketing Manager – Average Salary: £40,000 per year

Certification

Upon successful completion of the course and its assessment, you can obtain the certificate for a small additional fee. You can check the certificate fees and related details from the following link: https://www.oneeducation.org.uk/certificate/. You may also request a hard copy certificate, which will be posted to your preferred address for a small additional fee.