Google Analytics & Data Analysis in Microsoft Excel 2-in-1 Online Course

Master Google Analytics and Excel Data Analysis—decode data, track growth, and boost decision-making with this 2-in-1 essential training.

Overview:Get the best of both data worlds with this dual course bundle—Basics of Google Analytics and Data Analysis in Microsoft Excel. Whether you’re trying to make sense of website traffic or untangling spreadsheets, this course gives you the structured knowledge to approach data with clarity. Learn how to interpret user behaviour through Analytics dashboards and track metrics that actually matter. Then, dive into Excel and explore how formulas, charts, and filters can do the heavy lifting in your data work.

Both courses are designed with clarity in mind—no fluff, no unnecessary jargon, just the essentials. If you've ever wondered what bounce rate really means or felt overwhelmed by a VLOOKUP, this course calmly walks you through it. From tracking campaign performance to drawing meaningful conclusions from sales reports, this is data analysis with a purpose—minus the drama. Two tools, one aim: helping you understand and apply data confidently, so you can get on with making smarter choices.

Learning Outcomes:

• Understand core metrics within Google Analytics reports and dashboards
• Use Excel functions to organise and simplify raw data sets
• Identify traffic sources and user trends using Analytics tools
• Create charts and pivot tables to summarise key Excel findings
• Track marketing campaigns through Analytics UTM parameters
• Use filters and formulas in Excel to extract relevant data insights

Who is this Course For:

• Beginners looking to grasp the basics of data analysis
• Marketing staff who need to track performance metrics
• Small business owners monitoring campaign results
• Students exploring data tools for academic research
• Admins handling routine reporting and spreadsheet tasks
• Freelancers managing client data and content performance
• Bloggers and content creators reviewing web traffic trends
• Customer service staff reviewing survey and feedback data

Career Path:

• Digital Marketing Executive – £28,000/year
• SEO Analyst – £30,000/year
• Data Administrator – £27,000/year
• Business Intelligence Assistant – £31,000/year
• E-commerce Assistant – £26,500/year
• Junior Data Analyst – £32,000/year