Google Analytics for absolute beginners

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Event description
What, why and how Arts and Culture organisations can use Google Analytics for greater insight

About this Event

Have you heard about Google Analytics but don’t know where to start? Join James Akers, our Data Analytics and Insight Tech Champion, for a one hour webinar to learn the basics of Google Analytics. This session will:

  • Give an overview of Google Analytics and how it works
  • Guide you through the steps of setting up an account
  • Explore the core reporting features available
  • Help you understand the terminology used
  • Outline the next steps to get the most out of the platform

This is the first in a series of webinars and events to help you get the most of Data Analytics and Insight. There is plenty more to come! Further sessions will go deeper into the reports, functionality and insight.

What level is it?

This session is designed for absolute beginners, no prior knowledge is required. Even if you already use Google Analytics you may find the session useful as a refresh.

What is a webinar?

A webinar is an online event where we present using a live video stream. You can attend from anywhere using your own device as long as you have an internet connection.

You can interact with the speaker using the chat facility, but don't worry, we can't see you!

Can I book a place?

Yes! Even though this webinar will have an Arts and Culture focus, the session will cover core topics applicable to anyone interested in Google Analytics.

I can't make the date!

Sign up anyway. We'll send you the resources and recording of the webinar afterwards.

Can I ask questions?

Yes and we actively encourage it to shape the content. You can ask in advance on Twitter using the hashtag #DigitalCultureNetwork or message @ace_dcn. Alternatively, you can add your questions as part of the sign up process.

You can also ask questions on the day using the YouTube live stream chat facility.

Upcoming webinars in this series:

How to audit your Google Analytics account

Thursday 14 May 2020 at 2pm

Learn how to improve the data quality in Google Analytics and customise your account to unlock actionable insight for your organisation.

Google Tag Manager for absolute beginners

Thursday 18 June 2020 at 2pm

What is Google Tag Manager? How is it different from Google Analytics? Find out why Arts and Culture organisations should be using Google Tag Manager

Any other questions?

Please email us on or for more information about the Digital Culture Network and to request free one-to-one support from a Tech Champion visit or find us on Twitter @ace_dcn.


When you register for an event, please refer to our privacy notice to see how we use your personal data.

IMAGE CREDIT: © Chris Webb:

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