Google Analytics for Marketing
Using Google Analytics (GA) can be overwhelming. There is so much information available to you and myriad ways of segmenting and interpreting it. It’s therefore vital that you not only have a thorough understanding of the terminology but also a clear correlation between the analytics and your own website’s content and structure.
This course takes the principles and structure of Google’s own analytics lessons and applies them within a hands on classroom setting. We focus first on your website and its usability in order to establish potential red flags when it comes to measuring success with GA. We then apply this filter when looking through your analytics to assess what the data means for your business. You will leave the course with a thorough understanding of exactly where to find and how to set up the reports which are most useful for your business.
Our co founder Jennifer Begg has been working in media and communications for 11 years. From the commercial team at Guardian News & Media to developing educational curriculum and delivering large scale, national social media campaigns; she has combined practical experience with training delivery. Jennifer develops all of our course content alongside our experienced trainers and consultants. It is vitally important to Jennifer and TwoBees that all our content is not only of the highest quality but is structured in a way that facilitates and encourages learning. We don’t just want to see you on our courses, we want to see you put your learning into practice and watch you succeed!
Upon completion of this course you will have total confidence using the Google Analytics dashboard. You will understand where you need to use tracking links to ensure accurate reporting and how to set up GA Goals as well as custom reports and dashboards.
Bedding down your Google Analytics strategy
The Cube Method© and how to clarify your goals and outcomes
Understanding your organisation’s needs in terms of online processes
Evaluating your current position and where you want to get to
Google Analytics Dashboard
How should your GA be set up? Making sure you have the correct account and view settings in place for your business
Understanding what each of the standard reporting tabs has to offer
How are these numbers generated? Why is that important?
Highlighting the most important data for your business
Customisation in Google Analytics
Setting up correct event tracking to ensure accurate reporting
Creating custom reports from scratch with your key data points
Customising your dashboard to streamline your GA experience
Automating reports according to the data that’s most important to your objectives
TwoBees After Care
Attending one of our courses means that you are now part of our Team TwoBees Learning Hive. You have full access to our private Facebook Group where you can ask questions and get timely updates of changes and useful resources from both our community members and consultants.
Every delegate also has the opportunity to book in a 30 minute follow up Skype call with their trainer (up to 6 months after their initial course date). This gives you the opportunity to thoroughly review your learning and put it into practice before checking in with our experienced practitioners.