Want to better understand your website traffic - and use it to boost sign-ups, sales, and engagement?
Whether you're brand new to analytics or just looking to sharpen your skills, Jasmine will guide you through how to use Google Analytics, how to interpret the various reports, and help you understand how well your web content and marketing efforts are working for you.
In this engaging, practical and informal presentation, Jasmine will take you through real life examples of sector-relevant reports - with plenty of opportunities for you to ask questions and gain relatable information and feedback.
What we’ll cover:
- Users reports: who are you currently reaching, and is that the right audience for you?
- Acquisition reports: is your digital marketing getting your business enough attention?
- Engagement reports: is your website content encouraging your audience to convert?
- Ecommerce reports: are your marketing efforts paying off?
- Realtime reports: you’ve just announced something new, are enough people hearing about it?
- Q&A
About your trainer:
Jasmine is a technical web analyst specialising in both quantitative and qualitative analysis of websites and other digital channels through data, user insights and UX design analysis. As a technical analyst she also specialises in technical setup and support for tracking tools such as Google Analytics and Google Tag Manager, as well as the technical and strategic aspects of SEO (search engine optimisation) for growing online audiences.
What do you know?
To help us tailor the workshop to the varying needs of participants we would love it if you could take a moment to send us details of your level of experience with Google Analytics, and any specific questions you would like answering or knowledge you hope to gain from the session.
When you register for this session, please let us know which of these best describes your situation, along with any questions you have.
- ‘I don't have Google Analytics set up - but want to get started’
- ‘I have Google Analytics set up - but rarely use it’
- ‘I use Google Analytics - but want to do more with it’. (If so, what do you currently use Google Analytics for?)
To make this session as relevant as possible, we would like to use an example Google Analytics profile from a member of the group. If you would be willing to have your enterprise’s Google Analytics used as an example, please let us know.
